Link Building Services

Link BuildingSearch engines such as Google use several different elements when determining the website’s authority and reputation. One of the strongest indicators, however, is the number and quality of links to the site from other external websites. In simple terms, this system is very similar to a voting process. Each link to your site from an external site is counted as a “vote”.

This does not, however, mean that more links are necessarily better. Search engines work to determine the credibility of a referring website much the same way that you would determine the trustworthiness of a friend when seeking a recommendation. If, for example, you were trying to find a lawyer, you might find several options when looking through a local business directory. In order to make your final decision, though, you would likely ask your friends or neighbors for their recommendations. A friend who has experience in the legal field would probably give you advice that you would feel more comfortable following than the advice from a different friend with no legal experience. The same is true when websites post links to your site.

The search engine tries to look at your website and understand the content. When looking at websites that link to yours, the search engine will determine credibility by analyzing the external website’s content as well. When determining whether your site or a site linking to yours is trustworthy, numerous elements are examined. One of the first things the search engine will determine whether or not your site and the one linking to it feature related content. It will also look to determine whether or not others are linking to that external site, and what the quality of any existing links are. It is only be analyzing all these factors that a search engine will deem a website to be trustworthy and give it a high rating. This means that one link from a reputable and trusted website basically counts for more “votes” than one hundred links from websites that have not proven to be trustworthy.

Links from spam websites are virtually useless. Our team features specialists with several years of experience in the field of link building, and we are experienced in securing high quality links that will help to improve your website’s rating in major search engines. For more information about how we can help your website using advanced link building methods, please call 1300 123 736.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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