Jim Jansen

Jim JansenJim Jansen studies the uses and affordances of the Web for information searching and ecommerce, with a focus on the interaction between the person and the technology. His current areas of research include Web searching, sponsored search, and online social networking.

Jim has 200 or so authored and co-authored research publications. He is co-author of Web Search: Public Searching of the Web, co-editor of Handbook of Research on Weblog Analysis, author ofUnderstanding User-Web Interactions Via Web Analytics, and author of the forthcoming book Understanding Sponsored Search (Cambridge University Press).

Currently on sabbatical, Jim is an associate professor with the College of Information Sciences and Technology at Pennsylvania State University. He is a graduate of West Point and has a PhD in computer science from Texas A&M University, along with master degrees from Texas A&M (computer science) and Troy State (international relations).

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Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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