Switch Off Impressions in Google Webmaster Tools

 
 

How do you switch off impression data in Google Webmaster Tools traffic graph? You can’t. And it’s annoying.

When I go to GWT I like to check my traffic data by going to “Search Queries” section. What I typically see is a flat clicks graph as impressions data always outperforms the clicks.

Having both in the graph is great, but we need to have a way of switching impressions and clicks on and off. It can’t be that hard, Bing Webmaster Tools do it.

Impressions

Webmaster Tools team I know you guys are busy but can you please bump this up on your list of things to do.

Thank you!

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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10 Responses to “Switch Off Impressions in Google Webmaster Tools”

  1. Yeah it’s so hard to see trends in the clicks when the line remains flat!

     
  2. How about just using two scales on the chart instead of turning the series of data on/off?

     
  3. Not exactly convenient but you can export chart data and make your own charts :-)

     
    • Marcin Lejman
  4. To me the benefit of GWT is being able to see impressions.
    All the other info here can be seen via a SERP tracker with integrated traffic numbers.
    Like others out there our criticone tool does this.
    So I have to ask why you wouldn’t want to see impressions with traffic on the graph?
    After all click through rates are a key metric.

     
    • Paul S
  5. See Luke’s comment.

     
    • Dejan SEO
  6. Good idea.

     
    • Dejan SEO
  7. Too much work.

     
    • Dejan SEO
  8. I still don’t get why you wouldn’t just use GA or other analytics platforms for a traffic breakdown. Am I missing something here?

     
    • Paul S
  9. nice post, great information

     
    • chandu
  10. A better request is to ask Google why impression data is wrong by more than 640% as opposed to raw logs….

     

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