Switch Off Impressions in Google Webmaster Tools

How do you switch off impression data in Google Webmaster Tools traffic graph? You can’t. And it’s annoying.

When I go to GWT I like to check my traffic data by going to “Search Queries” section. What I typically see is a flat clicks graph as impressions data always outperforms the clicks.

Having both in the graph is great, but we need to have a way of switching impressions and clicks on and off. It can’t be that hard, Bing Webmaster Tools do it.


Webmaster Tools team I know you guys are busy but can you please bump this up on your list of things to do.

Thank you!

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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10 thoughts on “Switch Off Impressions in Google Webmaster Tools

  1. To me the benefit of GWT is being able to see impressions.
    All the other info here can be seen via a SERP tracker with integrated traffic numbers.
    Like others out there our criticone tool does this.
    So I have to ask why you wouldn’t want to see impressions with traffic on the graph?
    After all click through rates are a key metric.