Impact on Business as Skype Goes Offline

Skype Whale Goes Belly Up!

84 per cent of Skype users in Australia reported similar or increased usage of Skype this holiday period over the same period last year.
In February 2009 IT News publishes a story titled “Skype targets Aussie small business users” and announces that “A third of Skype’s 405 million registered accounts use the software for business.” In 2010 the trend of business use of Skype continues to rise, until today – when those same millions of users now have no means of communication with their customers and all that just before Christmas.

One lesson we can all learn from this is that we can’t quite rely on VoIP still, no matter in which shape or form and it’s a good idea to diversify your communication technology. Try combining landline, voip and mobile together to secure uninterrupted service across the board and ensure that your 1300 or 1800 number company has quick response in changing the routing of your main number.

Our prediction is that many of the business users will remain Skype customers due to other compelling features and cost savings but, another fiasco like this and their position in the telecommunications market will be severely affected.

Let’s see how long it takes for Skype to get back on it’s feet after today’s crash.

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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