Impact on Business as Skype Goes Offline

Skype Whale Goes Belly Up!

84 per cent of Skype users in Australia reported similar or increased usage of Skype this holiday period over the same period last year. ibtimes.com
In February 2009 IT News publishes a story titled “Skype targets Aussie small business users” and announces that “A third of Skype’s 405 million registered accounts use the software for business.” In 2010 the trend of business use of Skype continues to rise, until today – when those same millions of users now have no means of communication with their customers and all that just before Christmas.

One lesson we can all learn from this is that we can’t quite rely on VoIP still, no matter in which shape or form and it’s a good idea to diversify your communication technology. Try combining landline, voip and mobile together to secure uninterrupted service across the board and ensure that your 1300 or 1800 number company has quick response in changing the routing of your main number.

Our prediction is that many of the business users will remain Skype customers due to other compelling features and cost savings but, another fiasco like this and their position in the telecommunications market will be severely affected.

Let’s see how long it takes for Skype to get back on it’s feet after today’s crash.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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