Impact of Domain Age on SEO and Rankings
Dan Petrovic comments on video by Matt Cutts about the effect of domain age on SEO and rankings.
- Due to WHOIS data being inconsistent across different registrars and TLDs Google had to employ their own metrics on judging domain age.
- First Crawl
- Link Discovery (which ultimately leads to a crawl)
- Historical domain data (they patented a version of this)
- It’s unclear but it seems like domains aged over 2-3 months do get a bit of a different treatment by Google.
- Buying an aged domain (e.g. from 1994) will not necessarily help SEO, but links might.
- This could also depend on whether domain dropped out at some point or not as that event gets recorded.
- Placeholders and coming soon pages are OK to have while website is being developed.
- Note: This probably does not count for parked affiliate only domains (e.g. SEDO) which could potentially give a wrong hint as to purpose of your site.
- Content quality attracts links and links are what drives rankings.