Impact of Domain Age on SEO and Rankings

Video Summary

Dan Petrovic comments on video by Matt Cutts about the effect of domain age on SEO and rankings.

  • Due to WHOIS data being inconsistent across different registrars and TLDs Google had to employ their own metrics on judging domain age.
    • First Crawl
    • Link Discovery (which ultimately leads to a crawl)
    • Historical domain data (they patented a version of this)
  • It’s unclear but it seems like domains aged over 2-3 months do get a bit of a different treatment by Google.
  • Buying an aged domain (e.g. from 1994) will not necessarily help SEO, but links might.
    • This could also depend on whether domain dropped out at some point or not as that event gets recorded.
  • Placeholders and coming soon pages are OK to have while website is being developed.
    • Note: This probably does not count for parked affiliate only domains (e.g. SEDO) which could potentially give a wrong hint as to purpose of your site.
  • Content quality attracts links and links are what drives rankings.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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