How to Identify a Quality Link Opportunity
In order to get the most out of your links you need two things. You need to know what your linkable assets are and you need to know how to recognize a quality link opportunity. After all, you know what pages on your sites are important and which pages get the most attention.
If you are not sure look for these two signs, the most linked pages on your site and the pages that have a good offer. In most cases that good offer is something free or something of quality you can offer to the interested party, apps, free downloads, ebooks, or even a good service, those are linkable assets. Now back to identifying quality link opportunities.
So what do we need when we build links? Do we simply need a link here and there with the desired anchor text? Obviously no, if that was the case spammers would rule the internet. But just pointing a well chosen anchor text from a trusted domain is not good enough; we need links that will drive traffic, and not just any traffic, but targeted traffic. We need links that have authority and trust from Google.
For the purpose of finding these link opportunities you will sometimes have to give up on the desired anchor text, and that is ok, natural link profile is needed for Google, the most important part is the quality of the link, but hey, always try to get the desired anchor text. We build links to get traffic, not to influence the search engines and our rankings. The ranks will come on their own if we acquire quality links.
Here are the things you need to look for in order to recognize quality link opportunities:
The first thing to consider is the placement of the link and the context of the link. In other words, are the visitors browsing the page where the link is located likely to pay attention to it and regarding the context are they likely to click on your link? In other words, a link or resource page that many blogs have falls into the water for 99% of the websites.
Make sure that the link is pointing to your linkable assets. Link to pages that will lead to conversions, if that is your homepage then so be it, but in most cases deeper pages are more likely to be the highly relevant linkable assets you need to target, so be sure to read up on deep linking.
The most important thing that makes a link a quality link is the fact that it constantly drives traffic to your website. What good is a link if it just sits there for the purpose of influencing the SERP? You need long lasting links that will drive traffic. This doesn’t mean that you need to expect a massive amount of traffic form the link, but you need a link that will send a few visitors each week for a longer period of time.
When we talk about link juice most people tend to think of PR juice, what we mostly mean is the brand juice. In other words, are you able to mention on your blog that you are featured on another website, to brag with it? If you are, that is a good asset and that is brand juice. An example would be, as seen on SEOmoz, a few SEO’s can brag with something like that. So find those brands for your niche and engage them.
The last thing you should try to get is a do follow link with your desired anchor text. This is what will give you boost in the SERP, but for building up direct traffic to your website it is not necessary. After all, even a no follow link is a link, and Google will not look with a good eye on sites that have only do follow links.
To get you started with looking for the right link opportunities here are a few ideas you can use as well as search queries:
Start with the closest business that you deal with every day, your hosting provider, your autoresponder company, your SEO Company if you have one and every business you had some kind of deal with. Remember, when asking for link you have nothing to lose, so why lose the opportunity to ask?
From there go local, look for any local business that has a presence online, even your baker, but start with local schools, universities, forums, news, anything that will get you good local exposure and make a name for your website and your brand.
Anyone you ever linked to or mentioned on your website or blog is a possible link opportunity, so start reading your own blurbs on your blog and gather all the links in one place and contact those people, you will be surprised how many of them will be willing to link back or mention you in their roundups or in their blog posts.
As for the search queries to find link opportunities there are hundreds, here are just the basic ones you can use:
“keyword” “add url” / “submit url”
“keyword” “add site” / “add website”
“keyword” “suggest url”
“keyword” “recommended sites” / “recommended resources”
“keyword” forum / forums
(When you do a query don’t put “” around the keywords)
To limit the domain you can use site:.edu / site:.gov / site:.com
You can use the limiter and create a combo. Example:
This should be more than enough to get you started with quality link building, you know what linkable assets are, now you know how to identify quality link opportunities and you have a good idea on where to start and how to find more.