How to Get Sitelinks in Google Search Results
Google’s Webmaster Help YouTube Channel has a great video that talks about Google Sitelinks and how to control them on your site. Sitelinks are the additional, in depth search results that Google sometimes returns for the top result on a search query. For instance, at the time of writing, a Google search for the term “wikipedia” returns Wikipedia.org as the first result, and immediately below it are 8 more links for specific pages on the site.
According to Google’s Matt Cutts in the previously mentioned video, these links are generated automatically when Google’s algorithm thinks that they are relevant. This is usually on a “navigational” query, where Google thinks that the user may be searching for a specific site or a specific page on site. Whether or not these links show up, and what they link to, are both determined automatically by the search algorithm and may vary by search.
Unfortunately, there is no way to turn these on for your site, or to control what they point to. Thankfully, there is a way to do a bit of censoring with them. If you do not like where the links are pointing to on your site, you can block specific links through Google’s Webmaster Central. This is unfortunately limited, but it is better than nothing. The video concludes by mentioning that you need to be ranked number one for a particular search term in order to get Sitelinks, and that you should make sure that your site is reliable and that people know about it.
This is basic SEO advice, but you do have to be ranked well to be eligible for Sitelinks, so if you are trying to get Sitelinks it is important to make sure that your site is search engine optimized. Sitelinks are a great feature on Google and really help users find content within a site quickly and easily, meaning that they are more likely to click through to that particular site. Getting Sitelinks on the search results for your site can be great, but unfortunately it’s not something that you really have control over other than doing basic SEO to get your site thoroughly crawled and ranked well.