How long should a blog post be?

So….you have a website, you sell a product or a service, people are coming to your site, but you have been told that you need more ‘fresh content’ to rank better and more to the point, to keep them coming back.

So what does this mean then? Well; you need to create some content! The most obvious accessible way to do this is to write some blog posts. But how many words should it be??

Blog post length Keeping the subject and content of your blog post relevant to your industry sector is of course the right way to go. If you are within the financial sector, it makes sense that your content, your blog, contain information relevant to this, and not about…dog breeding, for instance.

To have this new ‘fresh’ content based around a current event will, in addition, assist in adding value to your posts. There is a particular signal recognised by Google, know as QDF or Query Deserves Freshness. This is part of the Google algorithm whereby value is placed on on SERP results which more regularly updates based on content associated with a relevant event, such as a news item.

The length of a blog is determined by a number of factors such as the topic, your niche, the content of the article, the frequency that you post content on your site and of course your readership.

From an SEO perspective, you need some ‘meat’ to the post in order to gain relevance value, so over 250 words would indeed be worth considering. An article exceeding 1000 about one specific topic, may lose some value if the topic is ‘watered-down’ by too much ‘fluff’. If it is an lengthy article which has a number of relevant sub headings, this is better.

How long then, should your post be?? This will indeed vary from industry to industry, post to post, however, there is a general consensus as to what length article is most likely to be read. The following outlines these.

  • 200 > 500 words – easily accessible to most
  • 500 > 1000 words – ideal in most cases for more detailed information
  • 1000 > 1500 words – better for more in-depth topics
  • 1500 + words – potentially sleep inducing for most topics

This is not written in stone. If what you need to communicate takes more than 1000 words, and still adds value, then that can be ok, it’s how you go about it. A good site will include short punchy articles, as well as more detailed adventures into fine detail. Mix it up!

What is most important is to create good blog posts aimed at your readership, good content that people will want come to your site for, share amongst their colleagues, and of course, keep coming back for more.

Simon has been working in web development, design and marketing over the past 20 years. With Simon's real world business experiences, implementing effective SEO strategies have produced great ROI for the business he has worked with.

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