Therefore i mostly prefer to have a video along with the article. It helps me to reduce the bounce rate and people do spend some time on my blog page…..

Many enterprise-level don’t use GA either. It’s pretty limited once you get into more advanced campaigns – the way it handles multi-touch attribution is pretty crappy by comparison, for example. Most large companies want their Analytics to encompass more than just website performance as well, so they can measure not just visits and revenue, but the cost of storage, staff time spent packing and sending, the effect of online marketing on offline, etc. You can’t track any of that in GA, while there are other (hugely expensive) solutions that can.

If you started using GA data directly as a ranking factor, your throwing a hell of a lot of babies out with that bathwater. Not to mention that legal shitstorm Goog. would be wading into. Other platforms lawyers would have a field day.

Where I suspect GA is used, is as a benchmark to test the result of algo changes. So the sort of insight they can get is “we implemented Panda 2.3, and exit rates decreased by 0.5% while time on site increased by 1.2 seconds on average across searches with a buying intent.”.