Google Webmaster Tools Update

 
 

Google Webmaster Tools Update: April 2010

Top Search Queries - Google Webmaster Tools Update: April 2010

Summary

Google Webmaster Tools has introduced a lovely new set of features that shows webmasters a bit more about how users interact with their site:

  • Select by type of search
  • Filter countries
  • Select date range
  • Lovely visual graph showing traffic values and clickthrough comparison
  • Sortable table showing impressions, clickthroughs and percentages

This feature can be excellent indiscovery of new target phrases.

Google Webmaster Tools Now Offer Even More Functionality for Webmasters

Google Webmaster Tools recently added a number of new features that will allow users to see much more of their website’s impression data and clickthrough rate by keyword. This additional level of detail will allow webmasters to identify and track their most popular keywords more effectively.

The newly enhanced version of Google Webmaster Tools incorporates a visual graph function to show day-by-day and week-over-week changes in clickthrough rates and keyword usage. The Top Search Queries feature has been expanded and now allows sorting alphabetically by keyword or numerically by impressions, clickthrough numbers, and clickthrough percentages, making it easy for webmasters to assess their current and past SEO efforts and effectiveness at a glance. Webmasters can now filter the results shown in Top Search Queries by country, date range, type of search and keyword, helping them to analyse their SEO efforts and promote their website more effectively.

Especially for websites that have a large number of relevant keywords, the data gleaned from the Top Search Queries interface can provide a solid basis for future SEO optimisation and allow them to concentrate their funds and their efforts where they will do most good. The newly-added graphing feature allows users to examine one keyword in isolation or compare the performance of two or more keywords at once, identifying precisely where efforts are best expended. Additionally, the targeted data can show webmasters in much greater detail exactly what keywords produced the largest numbers of impressions, clickthrough traffic and potential sales.

Google has also significantly expanded the number of queries available for review, allowing additional fine-tuning of keywords. Previously, webmasters using the Google Webmaster Tools set could only see the top 100 queries for their website. In addition, Google’s Top Search Queries now offers information on which specific pages of the website were returned as results for various keywords. By adding these data-rich features to the popular Google Webmaster Tools application, Google offers the online business community the opportunity to better control and track their SEO efforts and promote their websites more effectively. This, in turn, can lead to increased clickthrough traffic and enhanced profits from online commercial ventures.

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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