Guide for Building High Quality Websites


Building a website that users enjoy and want to return to is a difficult task. However, there are few guidelines one can use to measure the quality of a website.

The information provided by the website should be trustworthy. A high quality site should reflect the interests of its creators or fulfill a real want, rather than be generated according to what will bring in more search engine results. It should seem as if it is written by an expert on the subject who is, at the same time, able to convey the information at a level appropriate to the target audience. A website of high quality will not contain duplicate articles or articles with lots of redundant information. In other words, each article should exist for a reason beyond manipulating search engines. A good website provides real value to its users, and does not waste their time. Ideally, a site should seek to become a recognized authority on its topic. It should provide more value than or act as a good supplement to sites that are similar in size and topic. A high quality site will motivate users to bookmark it, to share it with friends, and to recommend it to others.

Although ads can be an excellent source of revenue, they should detract from the presentation of information as little as possible. Ads that intrude on the user’s expected browsing experience will not fair well in a quality evaluation.

If the site is informational rather than opinionated, its content should grant space to every angle of the story. If the site is of a medical nature, its credibility needs to be even more strongly established to maintain the user’s trust. If it is a commerce site, users should feel safe giving their credit card information to it. Even if the site does not fit these categories, it should inspire similar feelings of trust and credibility in its users. Sloppily edited or sparsely maintained information will tank the quality of a website. Articles should be edited thoroughly for grammar and style. They should not contain errors of grammar, style, or fact.

A site’s quality can always be improved. Editing or pruning pages that do not follow the guidelines above can bring a site up to a level of high quality.

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Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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