SEO Guide for Internet Marketers

Presenter: Dan Petrovic
Date: 21.09.11 (Nathan)
Download PDF: DejanSEO-Lecture-Griffith

Past Presentations:
Date: 11.05.11 (Gold Coast)
Date: 06.05.11 (Nathan)

Note: Keep an eye on this page for presentation slides and bonus information.

One of the fastest growing digital industries is search engine optimisation. The director of Dejan SEO, Dan Petrovic, discusses the most important things current Internet marketers need to know about SEO. From this discussion you will learn about how search engines work and receive advice on optimisation issues that are occurring today. At the closing of the presentation there will be examples to guide you for the future.

Extra Material
After the presentation, visit this page to get exclusive bonus material. Included in the bonus material will be Dan Petrovic’s slideshow. Additional information, tools, facts, and data will also be provided to help you with your studies and research. For anyone who can demonstrate the use of our data in your personal work, we will send you a free USB stick.

Get Involved

If you wish to ask questions or discuss any issues pertaining to SEO before the presentation, you can submit your question or comment at http://dejanseo.com.au/griffith/

Data & Resources

Presentation Slides

• Dejan-SEO-Practical-SEO-Tips [PDF]
• Getprice-Shopping-Report-Feb-2011 [PDF]

Research & Articles

• http://dejanseo.com.au/correlation-between-latent-dirichlet-allocation-lda-and-google-rankings/
• http://dejanseo.com.au/practical-guide-to-viral-marketing/
• http://dejanseo.com.au/influencing-user-behaviour-through-search-engine-optimisation-techniques/
• http://dejanseo.com.au/effect-on-ctr-through-combining-organic-and-paid-results/
• http://dejanseo.com.au/obstacles-in-experimental-testing-and-reverse-engineering-of-google-algorithm/
• http://dejanseo.com.au/domain-hyphenation-test/
• http://dejanseo.com.au/online-shopping-statistics-in-2011/
• http://dejanseo.com.au/image-optimisation/
• http://dejanseo.com.au/web-copywriting-how-to-write-copy-for-your-website/
• http://dejanseo.com.au/link-bait-101/
• http://dejanseo.com.au/link-building-tips/

Dan’s Videos

• http://dejanseo.com.au/conversion-optimisation-with-predictive-heatmaps/
• http://dejanseo.com.au/using-google-tools-to-discover-seo-opportunities-for-your-website/
• http://dejanseo.com.au/everything-you-wanted-to-know-about-pagerank-but-were-afraid-to-ask/
• http://dejanseo.com.au/impact-of-domain-age-on-seo-and-rankings/
• http://dejanseo.com.au/seo-question-can-my-website-be-penalised-for-duplicate-content/

SEO Tools:

• http://www.opensiteexplorer.org/
• http://www.majesticseo.com/
• http://www.google.com/webmasters/tools/
• http://dejanseo.com.au/serp-preview-tool/

Interested in Search Engine Optimisation?

Dejan SEO offers internships to Griffith University to any students who are interested in SEO. To apply for this program visit http://dejanseo.com.au/. Fill out the contact form on the page if you need to get in further contact with us. You can also follow us on Twitter @dejanseo.

Questions & Comments

Submit your SEO related questions or websites you’d like reviewed during Dan’s presentation: