Are Google’s Social Reports Inaccurate?
In our latest observed case, Google+ reported only 25% of the +1’s on the page we monitored.
Is this a bug?
Navigate to Traffic > +1 Reports > Activity > All +1’s and you will see something like this:
We recently had a sudden surge of +1’s for that particular URL and expected a more dramatic jump in the cumulative +1 graph. Note that the total amount of +1’s for the highlighted URL is “25” and now take a look at the actual number of +1’s from the page:
What is going on here? Why wouldn’t Google display the data it already has available for the URL correctly in Google Webmaster tools as well? Perhaps some of the +1’s attributed towards this URL come from Google+ shares, but we haven’t been able to confirm this.
Non-cumulative overview shows the activity but only 1/4 of what is displayed on the page’s +1 button:
Search impact shows the recorded jump more clearly, as this time we’re not looking at cumulative data:
At the highest point the value is 35 followed by 30, 30 and 12 – in total: 107 for that period. Interestingly 106 is the total count on the +1 button on the page. This, however is just a coincidence.
Has anyone else observed any discrepancies between the social data reported in Google Webmaster Tools and what what is being reported by the social?