Google’s Penguin Update: Far from over?

Google’s Penguin Update: Far from over?

Starting from May 22nd there have been a lot of shifts in the SERPs, but we thought they would settle down, as they started to a few days later. But, starting from June 1st we noticed a lot of activity in the SERPs, Algoroo shows quite a bit of movement, and it is not just Algoroo, so what is actually going on?


Of course we checked other tools, starting from serps volatility tool, and we saw the same thing all over again:

Mozcats and SERPmetrics Flux all show the same thing happening, Barry Schwartz posted on SEORoundTable about the Google update kicking in. We also checked the Webmaster forums and the users all talk about a strange occurrence, their rankings remaining the same over the past few days but their traffic going down significantly! Some are even reporting better rankings but worse traffic. So what is going on in Google SERPs at the moment?

It is possible that Penguin is just kicking it up and starting the real cleanup now, but that doesn’t explain the fact that the rankings are still there or even better but traffic is down, is it possible that there is another update along with Penguin that we are seeing in Algoroo?

Maybe we are seeing a penguinflux kicking in, has Google finally decided to make Penguin a permanent addition to their algo instead of manually pushing it from now?  Maybe Google was displeased with the results their initial Penguin 2.0 brought so what we are seeing now are ongoing tweaks that happen in real time?

Whatever is currently going on there are a lot of confused webmasters right now, so if you have something to share with us please do so in the comments or trough our social channels. We will keep monitoring the prognosis for the SERPs and keep you updated.

Update 07.06.2013 :

We’ve just seen another jump on Algoroo:

Other services like MOZcast and SERPs Volatility aren’t showing the same thing, so this may very well be local only. Let us know if you notice anything.

Zac is a link building specialist and a seasoned SEO professional. He manages a team of link builders and actively promotes some of Australia's biggest brands. Zac is an active blogger and also maintains Dejan SEO's news and updates section.

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10 thoughts on “Google’s Penguin Update: Far from over?

  1. Some very strange results with a whole bunch of sites showing first page that don’t have any real authority just a very rapid link building campaign over the past several months now showing up… so is it back to a numbers game… is it now velocity of links or death?

  2. Hi Zac,

    Same happenings are going on in Indian SERPs as well. Our company website was on first page for some keywords and from May onwards the keyword ranking is fluctuating from 1st to 5th page of Google SERPs. We are playing safe and just sticking to the basics of SEO right now. Is Penguin also going Panda’s way by becoming an everflux process rather than a manual push from time to time.

  3. seeing some sites with guestbook spam, blog spam and a few local authoritative directory links come from under the rock they been to page one…
    so now its Gumtree ads, new sites with no content and no links and guestbook and blog spammers with a handful a ” quality ” local directory links laying seige to page 1.

  4. I have also been seeing wild fluctuations, as well as the rankings unchanged or up, traffic down phenomenon across a pretty wide variety of sites.
    And some anecdotal observations: EMDs (even those with crap content) have made a comeback. Some extremely spammy sites, like single page sites that have multiple spammed out domains redirecting to them, are also doing quite well.

  5. 1 or 2 days ago I’ve witnessed an improvement on one of my websites (adult category). Went from 500 to 9000 uniques. Hope it lasts!

  6. Find a significant traffic drop in my site after 06.06.2013, doesn’t understand what is teh point..confusing..any help zack

  7. Would love to see a bit more info on this, ive been noticing solid fluctuations for almost a month now across a huge number of sites. It seems quite intriguing, Will it ever calm down? Or is this what we can now expect from Googles Algorithm.