Google’s First Major Algorithm Update in 2014?

 
 

After a promised quiet holiday period, Google’s search results started fluctuating again on the 8th of January culminating at a massive 2.91 roos on the 17th. This is the 6th strongest SERP fluctuation we’ve seen in a year and the first major result shake up in 2014.

Google Algorithm Update 2014

For comparison, here’s a list of recent events recorded by Algoroo:

Roos

4.12

3.48

3.27

3.15

3.11

2.91

2.82

2.45

2.33

1.64

Date

23 May 2013

17 December 2013

6 June 2013

21 August 2013

5 October 2013

17 January 2014

27 November 2013

16 August 2013

25 October 2013

21 November 2012

Update

Penguin 2.0

Unnamed Update

Panda Dance

Hummingbird

Penguin 2.1

Current Update

Unnamed Update

Unnamed Update

Unnamed Update

Panda #22

A “roo” is the average movement per keyword for the day.¬†Total movement across all tracked keywords for the day / number of tracked keywords.

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry. Questions? Here's Dan's contact email.

More Posts - Website

Copy the code below to your web site.
x 
 

© 2014 DEJAN SEO. All Rights Reserved. Privacy Policy by TRUSTe - Link to us
DEJAN SEO PTY LTD - ABN 77 151 340 420 - ACN 151 340 420
National Sales Number: 1300 123 736 - International Callers: +61 7 3188 9200

Privacy Policy by TRUSTe Google Partner