Google Updates Rich Snippets


Google has introduced two updates to rich snippets including global support of product rich snippets and HTML input inclusion in rich snippet testing tool.

Product Rich Snippets

Product rich snippets give us the ability to display price, availability, ratings and similar extra information to our core snippet. Now this feature is supported globally, and no longer restricted to select locales.


More about product rich snippets:

Rich Snippet Testing Tool

Rich snippet testing tool now includes HTML field which can be used to test code alone in addition to entering URL of a published page.


Authorship and publisher snippets are not supported at this stage, but webmasters can still use the URL field to test their pages. Here’s an example of the tool output:

author snippet

Here are the examples of what can be tested:

Rich Snippet Testing Tool:


Chavez, A., Updates to rich snippets -

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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2 Responses to “Google Updates Rich Snippets”

  1. Great article (yet again). How many Australian companies are using rich snippets Dan? Is it more a US thing at the moment?

    • Swish Plastic
  2. Watch this space! When people realise how this will impact their CTRs everyone will subscribe to the practice.

    • Dejan SEO

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