Google+ Stimulates Connections & Discussion

 
 

Some Google+ users are starting to notice the “Never miss another post” prompt such as the one below:

subscribe circles

birthdays

The overview offers an easy way to manage your notifications. It looks like Google is trying to push their circle notification feature and drive conversation on their social platform. So far I’ve used this feature for a very small circle (Googlers I want to hear from no matter what they post).

Additionally, they’re further stimulating connections and interaction by introducing birthday reminder feature. All in all it looks like they’ve managed to fill up the “white gap” everyone speculated would be filled by Google Ads.

 

old gap

Some users and page owners have also seen the “Create a Community” prompt such as this one:

community reminder

INTRODUCING: Google+ Communities PREVIEW
Give your fans and customers a place to get together

Create an official community for your business or brand, linked directly from your Google+ page
Bring fans closer together with community events, group video chat and customised discussion categories
Want tips on creating a successful community? Take a look at our best practices.

It is unclear why this push for the communities considering there are already “pages”, “events” and “circles”. Is Google+ moving too far away from the simple and elegant concept of selective sharing and circles?

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Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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