Google Stars


Google Stars
As one of the most innovative and forward-thinking technology companies in the world today, Google is constantly coming up with new and exciting tools that enhance users’ online experiences. The first week of March brings news of yet another Google development: Google Stars. People who use Gmail, Google Toolbar and Google Bookmarks are already probably somewhat familiar with stars.

They appear as icons next to email messages and next to a browser’s URL field; when clicked on, they “memorize” the relevant location, making it easy to pull back up at a later time. With this latest innovation, stars will begin appearing next to the results within the Google search engine.

How Google Stars Works

Beginning on March 3, Google Stars will start being introduced to people with Google accounts. The Google search engine will still look the same way it always has, but the results that appear will be a tiny bit different. Each result that is returned will have an “empty” star next to it. If you conduct a search and find just what you’re looking for, you can click – and fill in – the star next to that result. In the future, preference will be placed on the search results that you’ve marked in the past. Due to peoples’ concerns about this program interfering with Google’s organic search results, starred results will appear separately, above the natural search results that appear. In other words, your starred results will not rearrange or change the algorithms that have made Google searches so immensely successful for all of these years. It should be noted, too, that URLs that are starred using Google Bookmarks and Google Toolbar will also appear in the starred results area in Google searches going forward.

Google Stars: Another Great Way To Personalize Your Search Experience

Based on the unobtrusive, easy-to-use nature of Google Stars, it is bound to be well received among loyal Google customers. For most people, it will be another great way to personalize and fine-tune their search results, making the time that they spend online more efficient and effective. If you’re one of those people who constantly has to search for the same website again and again because you always forget to bookmark it, Google Stars is bound to be something of a lifesaver. Either way, Google Stars isn’t going to reduce the quality of users’ search experiences, and it’s further proof of Google’s commitment to providing the best search results possible.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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