Google Search Engine Algorithm Update – New Signal

Amit Singhal posted a new update on the Google’s Inside Search Blog relating to a new update to their search algorithm that is going to start next week.

Google Update

The new signal that will be enlisted into over 200 existing signals is the number of valid copyright removal notices that Google receives for any website out there.

From my understanding Google will not remove any of these sites from search, but instead they will lower their rankings, which will in return help users find more accurate sources. This goes for all sorts of content, written, video or audio.

Amit Singhal wrote:

“Since we re-booted our copyright removals over two years ago, we’ve been given much more data by copyright owners about infringing content online. In fact, we’re now receiving and processing more copyright removal notices every day than we did in all of 2009—more than 4.3 million URLs in the last 30 days alone. We will now be using this data as a signal in our search rankings. ”

That is a lot of removal notices, and using that data as a signal seems like a good move. So torrent sites, video hosting sites as well as scrappers should be vary as they are about to disappear from search results and get buried.

If you copied a thing or two I suggest removing the copied material, but to make things clear, Google will go only after sites that have several copyright removal notices, so one alarm won’t get you in trouble, but be careful as they have upped their game in search for original and quality content.



Zac is a link building specialist and a seasoned SEO professional. He manages a team of link builders and actively promotes some of Australia's biggest brands. Zac is an active blogger and also maintains Dejan SEO's news and updates section.

More Posts - Website