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Google Result Streaming & Multiple Same Domain Listings

Google LogoGoogle, the largest internet search engine with over 60% market share, has announced a couple of changes recently. The first, as reported by Search Engine Land, is that Google is now showing multiple results from one domain in search results. The old policy was to show no more than two results form a domain – one in-line, and the second right below it and indented.

This new policy will help users find more in-depth results on a page, while still maintaining diversity in the search engine results, according to Google. Google says that maintaining diversity in search results is the best way to get the most relevant search results to users, but they don’t believe that this will limit that. In fact, they say that when this happens, the results from the same domain will be different enough that they will provide diverse search results, even from within the same domain.

The other bit of news, and the one that will make a bigger difference to users, is the confirmation that they are testing search results that update live as the user types in their search query. This came after a TechCrunch employee noticed this phenomenon, and took a video screen capture of it happening. This is currently just a test that has been rolled out to a small selection of users.

According to Google’s Blog, Google is constantly doing tests with small portions of their user base, and may be running anywhere from 50 to 200 tests at one time. There is no word from Google yet on if this test will be rolled out to more users or when that might happen. For now, your Google experience will probably remain the same, but if you ever have a different experience with Google search, know that it may be a new feature, or may just be a test. Google is notorious for constantly refining their search results and making very subtle changes that can have a huge impact on search results.

If you only see the feature for a short amount of time, or if someone else doesn’t get it, chances are that you’re a part of one of Google’s many search experiments.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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