Google Reconsideration Requests Now More Transparent

Google is listening to webmasters and the proof for that is their recent commitment to more transparent reconsideration requests [1]. There have been series of algorithm changes within Google this year and many are to do with a relatively new attempts to ascertain website quality (Panda) on signals outside their traditional methods (PageRank, links, anchor text, content and keywords). This has left a number of webmasters puzzled and many, in lack of other options, tend to go for a reconsideration request thinking there is some form of penalty being applied to their site.

At SMX Sydney (2011), Tiffany Oberoi from Google’s search quality team hinted at their intentions to make their reconsideration process more transparent and a small number of webmasters were soon after that graced with a greater deal of visibility into their situation. Now we’re seeing improvements in communication with Google rolled out globally.

One of Google’s primary concerns is of course the fact that spammers might abuse the higher degree of transparency to quickly bypass the penalty and find ways go get back into Google’s index quickly.



Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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