Since Google+ doesn’t have its own analytics dashboard I’ve been trying to employ various hacks to get to the data I need. Today I’ll share another one that’s dead-simple to implement but only works for user profiles, not Google+ pages.
You can sort your data by page, impressions, clicks, CTR and average position. For easy CTRL+F action choose 500 row overview and if you wish more than 30 days worth of data you can expand the calendar dates to 90 days, but the change parameters will be lost (not a big deal really). Apart from Google+, you will also be able to see statistics for any page where you’re a verified author.
Among all your URLs you will also be able to see your profile, here are some 90-day statistics for mine:
- URL: https://plus.google.com/111588754935244257268
- Impressions: 6,500
- Clicks: 400
- CTR: 6%
- Average Position: 100
What else can you do with this information? Traffic silo discovery! I found a peculiar post which tends to rank pretty well and gets clicks from people searching Google: https://plus.google.com/111588754935244257268/posts/f7vSL3MtnPg
I can now update this post to better reflect what people might be looking for or point them to my blog.
Similarly this post has a massive 70% CTR from SERPs, it looks like people really feel they’re finding what they’re looking for when then see that result in search. The video featured on this post, doesn’t have the view count to match the clicks, which indicates that people may have bounced away from that post and visit another page. Now I can update this post to make it a better match for an existing stream of organic search traffic.