Google+ Crowdsourcing User Data

Google+ has recently started asking users to complete their profiles similarly to LinkedIn. Now if you think you’re safe by ignoring their incentive, think twice!

Your circles can now supply additional (valuable) data about you to Google through this handy little feature:

Add More

In the screenshot above you can see the link inviting users to enter private notes about their contacts, for example their nickname, email, phone, address and notes:


Once you save the custom notes they become part of users’ profile, visible only to you… and Google?

Custom Profile Data

Many speculate that Google+ is setting up for targeted advertising, but I think they have other motivations behind the latest data collection methods.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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2 thoughts on “Google+ Crowdsourcing User Data

  1. What sorts of things could Google do with that data:

    **places tin foil hat on**

    1) Use it to validate/reinforce that someone is who they say they are

    2) Could be used as a form of citation but for an individual, instead of a business

    3) Discover linked websites that Google may otherwise not know about

    4) Personalise search results based on address, as a more solid geo-locator than IP

    5) Suggest gift/purchasing in search for birthday presents

    6) …

  2. Really interesting feature. I haven’t noticed this before! Maybe Google could be looking at this kind of data as a type of endorsement metric? Would like to see some tests done to see the effect of having a lot of people add data on your G+ account.