Google Pagination rel Link Element Support


In today’s of series of updates and announcements by Google – an absolute gem popped up [1]. Handling of previous and next links in paginated navigation via rel [2]. Wow. This solves so many problems and headaches with majority of e-Commerce and catalogue driven sites but also with news and article websites which split their content into several  pages. According to Google the tags act much like rel=”canonical”, and treat it as a “hint” rather than a directive (such as 301 redirect). This means Google reserves right to disobey the advice if they wish. Keep in mind, however, a “view all” page may be an exception in the way this is handled [3].

rel=”next” and rel=”prev”

rel="prev" & rel="next"






Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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