Google Image Search Still Lagging Behind

Ever since Bing and Twitter nudged the web towards real time search, Google has been trying to get it right, but it all seems a bit too rushed and unfinished. An example of that is evident in the universal search segment. For example if we search for “prime minister australia” in Google Image Search we get numerous photos of Kevin Rudd. This tells us that image algorithm differs from the mainstream search and it would be the right time for Google departments to consolidate and update across different platforms. By modifying the search to “current australian prime minister” we get a slightly improved result, but still not good enough. After modifying the search term unsuccessfully numerous times we decided to type in a very direct search: “australian prime minister gillard” and what do we see on the first result? Yup. Kevin Rudd again.

google image search

Google Image Search boasts numerous features such as size, type and colour filter which is great, but there is a need for time-based filter as well, similar to classic search:
  • Any time
  • Latest
  • Past 24 hours
  • Past week
  • Past month
  • Past year
  • Custom range…

It might be worth mentioning that there is a connection between custom date search and image results (“Updates with images“) which seems like an excellent compromise, until you click on it and receive no results. Good news is, however that you can always expand the date range to say, 24 hours to harvest more results.

Great effort Google, but plenty more to do!

Update: Google has removed Kevin Rudd from the first search result in images for australian prime minister gillard but still showing wrong results for prime minister australia.


Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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