Google Consumer Surveys Explained


Google recently introduced another new product called Google Consumer Surveys. The premise of this new service is to allow users to create their own consumer survey and Google will then distribute it across their publisher networks including, online news sites, video creators and app developers. The user will pay Google for each response received and Google will pay the publishers hosting the surveys.


The new service allows users to specify demographics such as age groups, sex, pet owners, hair colour etc. The user picks how many response they want and the survey is then ready to go.

The survey is distributed across Google’s publisher networks, where consumers browsing the web will come across the survey (questions) when they are trying to access premium content via these publisher networks, like news articles or videos. Once they answer the question, they get access to the page they want for free.

The Google Consumer Survey tool asks consumers one question at a time, allowing users to run multi-question surveys. The results are higher response rates and more accurate answers. The surveys are designed to be statistically significant, providing valid results from real people not organised panels.

The cost of running the surveys is $0.10 per response for a general (untargeted) audience or $0.50 per response for a targeted audience. The publishers hosting the surveys are paid by Google and receive $0.05 per survey response clicked on.

The appeal to many will be that the results are sent to survey creators as they happen, so users are receiving real-time data. The results are analysed and shown in a Google analytics style dashboard and users will be able to view charts and insights to further help with analysing the data.

Overall, the Google Consumer Surveys tool appears to offer cost-effective way to access consumer opinion and in a timely manner, companies can make decisions based on the real-time data they receive.

To see how it all works in practice, check out the case studies on Google’s Consumer Surveys website or Dejan SEO’s own survey of consumer brand awareness in the United States.

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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