Google Application Search

Today I spotted a new search option on Google – “Applications”. Not sure if I’ve been blind or this is a completely new option in the “More” section.

google application search

When clicking on the new apps search filter users are taken to application listings such as this one:

Google App Search

Search Query Example: https://www.google.com.au/search?tbm=app&q=basecamp

So now that I’ve used it in a few cases I realise how useful this option is and wonder if this will completely replace the app store search (or app store optimisation) in the future.

One interesting thing is that the new search filter doesn’t only show apps alone. It will also display any information page found to be of key relevance to the searched app.

budget direct app search

In the example above we see two results from download.cnet.com selected as a key match for the Budget Direct app.

So far I’ve seen results from the following domains (in order of strength):

  1. itunes.apple.com
  2. play.google.com
  3. chrome.google.com
  4. http://www.google.com/enterprise/marketplace/
  5. download.cnet.com
  6. softpedia.com
  7. softonic.com
  8. appbrain.com
  9. sourceforge.net
  10. brothersoft.com
  11. soft32.com

Google’s app search also includes browser plugins and extensions:

app search extensions

Browser extension/plugin search to my knowledge so far includes:

  1. play.google.com
  2. addons.mozilla.org
  3. chrome.google.com

I’d love to hear from those who are currently actively promoting an app to find our more about their experiences.

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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