Google Algorithm Update to Bring Better Results

Google is the largest search engine in the world. A search engine is designed to seek websites based on specific terms or keywords. The engine works by using algorithms. They search through billions of web pages and identify which sites are associated with different keywords.

Search engines exist to provide relevant, high-quality results for users based on their keywords. Google updates and improves their algorithms all the time. Recently they made an improvement that affects a full 11.8% of all search results. The update eliminates low-quality websites from their users’ search results.

They define low-quality websites as ones which add little to no value to visitors. For example, websites that plagiarize or copy other people’s work will drop in ranking. Websites that offer thoughtful commentary, insightful analysis or expert reporting will rank higher. 

Groups of low-quality websites are called content farms. A content farm is a website that has huge volumes of mediocre to poor quality content. The website exists solely to capture as large a portion of Internet traffic as possible to make money from online advertising. 

Google promises quality results and this latest change helps them achieve that goal. In addition, they depend on high-quality content from websites around the world. By focusing on websites of substance, Google improves the image of their company, encourages webmasters to upgrade and monitor their content and attracts more users.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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