Google Algorithm Change Directed at Webspam

Can anyone say over-optimisation? Online community has been buzzing about over-optimisation lately, but we don’t know what it is exactly or whether such penalty/update exists. But as things stand now, it seems that something similar is going to happen in a few days.

Manipulative Links

Google recently announced a new algorithm change that will roll out in a few days that will fight webspam a bit better than before. Maybe this is just a coincidence, maybe this is just a few stricter rules for their algo in fighting webspam, few tweaks here and there, or maybe it is the over-optimisation penalty, we will have to wait and see.

Here is what was published on Webmaster Central Blog:

In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.

Several factors mentioned in the article are obvious spamming techniques which are rather old, like keyword stuffing, and also link schemes, with a note of other not so obvious spamming methods that fall under this change. One of the examples used in the post was targeting unrelated, or as they called them “unusual link patterns”, links going from a post with little or no relevance to the post itself. I myself thought this was part of their algorithm for a long time.

Their predictions on effected websites for English language is about 3% of websites, which is not a small number at all. Other languages known for more spamming may go up to 5%. The update will be releases for all languages simultaneously in a few days.


1. Cutts, M., “Another step to reward high-quality sites”,

Zac is a link building specialist and a seasoned SEO professional. He manages a team of link builders and actively promotes some of Australia's biggest brands. Zac is an active blogger and also maintains Dejan SEO's news and updates section.

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