Google Adds Social Sitelinks to Some Search Results

In their ongoing effort to make their search engine’s results more relevant to social media users, Google has announced that they have now begun to add some direct social sitelinks to search results when it is appropriate. This new feature allows users who are moderately to heavily active on the major social media services to have much simpler access to the information that they are looking for the most by taking every user’s unique social circle into consideration when they using Google. Here is an inside look at what you need to know about the new social sitelinks that, depending on how your user settings, may be popping up in your Google search results in the very near future. 

As of now, this new feature is entirely reliant on what social media accounts an user has decided to associate with his or her Google Profile. So long as user is actually signed onto Google and has some social media accounts added to his or her profile, Google will use information that it has gathered about your social circle to provide you with social sitelinks that you are most likely to be looking for when you make a search related to social media. For example, it is fairly unlikely that you are simply looking for Facebook login page when you complete a web search containing the keyword “Facebook,” so Google will now include a few social sitelinks on your results to the Facebook friends and applications that you are most likely to be looking for. 

The quantity and quality of social sitelinks that will appear in your search results will largely dependent on how active you and your contacts are with social media services and the Google Profile. Users who are fairly inactive with social media and prefer a more streamlined Google interface are unlikely to see much of a difference with their search results, especially if they have incomplete Google Profiles. Users who take the time to tinker with their Google profile and have a wide social circle on sites like YouTube and Twitter, on the other hand, will likely find that their search results on Google are much more personalized to their particular interests in the weeks and months to come.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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