Facebook has ‘like’, Google now has +1

There’s no underestimating of the heated rivalry between Facebook and Google for all sorts of different reasons and whilst Facebook has grown to over 500 million users (making it the largest and most successful social network), Google has struggled to date to show it even has a grasp of the social network concept (Orkut and Buzz anyone?).

Despite this, Google is pushing on with their attempts and seems to be tackling one of Facebook’s most popular features: the like button. We’ve all used the like button plenty of times to show our support for certain things and to show our friends what we like – at least, on Facebook. It’s also been handy when browsing websites where the Facebook widget has been placed and it shows which of your friends like a certain brand/product. But what about in SERPs?

Enter Google’s +1 Button. It’s a like button for search results. It helps you find website’s that match your interests by letting you know which ones your friends also like (based on similar interests). It’s certainly piqued the interests of the SEO community (for those wondering what impact this might have on rankings) but you can be assured Google won’t be letting such an easy to manipulate tool affect results so easily (if at all!)

There’s been reports of sightings of the +1 button in action but as quickly as it’s been released into the wild, it’s been reeled back in for further tweaking.

Look out for the +1 Button coming to a SERP near you:

Google +1 button

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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