Crowdsourcing – A Powerful SEO Weapon
For those who are not familiar with the term crowdsourcing, it is when a group of people, small or large, contributes to a single project you are working on. That is a basic concept, but in the SEO world crowdsourcing can be used for many purposes. The most common use for online marketers and bloggers is content creation.
Sometimes we will use crowdsourcing to get data, for feedback, ideas and most often we will use it for our content, and this is a powerful weapon however you use it. I personally use it for all of the above, using Twitter and other social networks and sometimes even directly contacting people whose opinion I think matters.
Let’s talk about the power of crowdsourcing for promotion and SEO purposes. The easiest way to go about it is to create a themed post. You think of a basic idea, if you don’t know what, just look for the current buzz, in the SEO world that would be over-optimisation and outing, so just based on those two I could create a great number of questions that I would send to people I want or publicize it on any of the social networks I am active and wait for a response.
You don’t need to have hundred questions, few good ones are more than enough, and there isn’t a topic where you can’t find 5 hot questions to ask experts and other interested parties. So what do you get from this?
- You get great content for your website
- You get some authorities in the field writing for you website
- Wider exposure
- More social interaction
- Links and mentions
That sounds great right, and it is. First of it is very easy for anyone to give 2-3 simple answers, doesn’t take too much time so most people like to participate in crowdsourcing post formats. If you pitch directly to some great minds in your field there is a great chance some of them will respond, especially if your questions are the current buzz. You can just as well publish your questions on twitter or just promote the link where you posted your questions.
The rest is easy to guess, since you will have 10-20 or 50 people responding to your questions you will automatically get more tweets, likes, shares of any kind and wider exposure. Mentions and links will come in naturally from people included in the crowdsourcing post, and the best part is that you will incite user interaction, because when there are many opinions there tends to be a debate.
Crowdsourcing is a win-win format for any niche, and is a great way to get your brand known to a great number of people, including authority figures, other brands, influential bloggers and regular internet user as well as feature customers. Of course this is just one side of crowdsourcing, I said in the beginning that it can be used for different things, and each one has its own benefits.