Correlation and SEO

Here’s one simple example why drawing conclusions from correlated data can be misleading:

seo correlation

As you can see we found patterns in search behaviour of Australian Google users and from the above we can conclude that “SEO” is highly correlated with “mi goreng” and “rissoles recipe”.

It must be true because the data doesn’t lie, right?

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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