Correlation and SEO

Here’s one simple example why drawing conclusions from correlated data can be misleading:

seo correlation

As you can see we found patterns in search behaviour of Australian Google users and from the above we can conclude that “SEO” is highly correlated with “mi goreng” and “rissoles recipe”.

It must be true because the data doesn’t lie, right?

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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