Christmas Datalicious Session @ Dejan SEO




What does an SEO team do with a box of Christmas Cadbury Favourites? Why, we empty the content and sort the chocolates in groups to see the volumes. Then we track the goal conversions to see which chocolates disappear first.

The initial results are as follows. Chocolate volumes and conversions in the first five minutes!


Turkish Delight33
Dairy Milk70
Time Out91
Cherry Ripe73

Watch the full video:

We have been discussing with the guys over at Datalicious regarding us ranking for their brand over the years. We like what they are doing over there – “Turning data into actionable insights.” Check them out at for some great data intelligence.

Dan Petrovic is a well-known Australian SEO and a managing director of Dejan SEO. He has published numerous research articles in the field of search engine optimisation and online marketing. Dan's work is highly regarded by the world-wide SEO community and featured on some of the most reputable websites in the industry.

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