Christmas Datalicious Session @ Dejan SEO

 

cadbury-favourites

What does an SEO team do with a box of Christmas Cadbury Favourites? Why, we empty the content and sort the chocolates in groups to see the volumes. Then we track the goal conversions to see which chocolates disappear first.

The initial results are as follows. Chocolate volumes and conversions in the first five minutes!

cadbury-favourites-analytics

ChocolateVolumeConversions
Turkish Delight33
Dream61
Crunchie71
Caramello61
Moro30
Flake31
Dairy Milk70
Boost51
Time Out91
Picnic70
Cherry Ripe73

Watch the full video:



We have been discussing with the guys over at Datalicious regarding us ranking for their brand over the years. We like what they are doing over there – “Turning data into actionable insights.” Check them out at www.datalicious.com for some great data intelligence.

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

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