Dejan SEO is sponsoring the Digital Summit Conference for the first time this year, to be held in Atlanta over the 9th and 10th of May. Following the success of the 2011 event, the conference is set to be the biggest event of its kind with over 50 presentations by more than 75 different speakers and almost 1,500 attendees converging on the Georgian capital.…
Archive for ‘Web & Technology’
Let’s take a look at some of the confirmed ranking factors and find out the reasons behind Google’s social focus.
Part 2 of the Search Quality Series by Dejan SEO
Our first search quality article discusses the link graph theory, co-citation, social graph, knowledge graph and top-level spam detection techniques.
…
Because of the sheer volume of Google ads that are added to the Internet hourly, Google has set a complex system into place to help monitor these ads for safety. Google uses this review system to help protect Internet users from scams, counterfeit goods, unfair or unclear billing practices and malicious downloads that could damage computers.
…
Here’s an interesting glitch in Google exact match search. The bug breaks down into two parts, one directly related to the exact match search and the other to suggested search feature.
We searched for the following (in quotes): “Today we’re improving the performance of the +1 button and the” and the results seemed normal, but upon closer inspection it was clear that an exact match was missed.
…
Researchers are working on ways to discover fake reviews by detecting organised groups of review spammers.
Researchers at University of Illinois at Chicago and Google have just introduced a new spam-fighting metric called GSRank which is a product of behavioural observation of spammer groups.
…
Chubby lock service is a distributed system meant for coarse-grained activities. Although it was initially designed for activities in Google’s distributed systems, it is currently used widely as a repository and name service for configuration information. It provides low-volume but reliable storage for loosely-coupled distributed systems made up of small machines that communicate via high-speed networks.
…
Review of the first empirical study of Google+ platform in the context of selective sharing.
Real-World Sharing & Social Networks
Sharing information is a crucial part of human interaction and communication, however in the offline world we manage the information we disclose in a natural and effortless way.
…
‘Brand Activate’ is Google’s new initiative with aim to re-invent the way big companies measure and quickly act in response to their branding efforts and consumer sentiment.
Google’s move in this direction represents addition to the usual metrics based on CTR values and impressions and they hope to set new industry standard in measuring branding and advertising defectiveness.
…
I know that big companies go through a lot of brainstorming meetings, hiring great creative people to present their brand in a new light, a better light and increase their brand awareness. Small companies and startups often don’t have the funds to do the same, but that doesn’t mean that they can’t present their brand in a great light with just the things they have, in fact, branding can be fun, it should be fun if you ask me.
…
For the past few months, Google Currents has been in various states of testing and review while its parent company irons out the wrinkles. Only US customers have had access to its web-based and mobile service, at least until now. That all changes with the debut of Google Currents for international users, which delivers Currents to UK readers for iOS and Android.
…
