Archive for ‘Web & Technology’

Experiment With Tabbed Content

 

Switch Off Impressions in Google Webmaster Tools

How do you switch off impression data in Google Webmaster Tools traffic graph? You can’t. And it’s annoying.

When I go to GWT I like to check my traffic data by going to “Search Queries” section. What I typically see is a flat clicks graph as impressions data always outperforms the clicks.…

 

Google Introduces Data Highlighter to Webmaster Tools

The last few major updates revolved around structured data or equally important parts that make Google understand our pages better and in return provide better and more detailed results. One such update is the addition of Data Highlighter to Webmaster Tools as announced on the Google’s official blog post.…

 

The Hidden Value of Custom Video Images on YouTube

Our observations indicate that Google might be utilising their image recognition technology from search to find related videos on YouTube. In a number of follow-up test cases we found strong correlation between the two, but only with fresh videos or those who don’t appear to be well-optimised (title, tags, description and other elements).…

 

SES Hong Kong Day 1 – Mike Grehan

Link building tools and tactics.

Mike Grehan
Global VP Content, Incisive Media

Author of Search Engine Marketing Book: The essential best practice guide

Mike opened his expert talk on link building with a little walk down memory lane, using an anecdote about Alta Vista and how easy it was to manipulate rankings in the good old days by keyword stuffing.…

 

SES Hong Kong Day 1 – Richard Mabey presentation

The Keyword Optimization Loop: How to choose and keep choosing the best keywords to drive traffic to your website.

Richard Mabey
CEO & Managing Director, The Egg

Richard Mabey - CEO of The Egg, Hong Kong based digital marketing agency

Richard started out with some of the basics of search; explaining the difference between transactional, informational and navigational searches.…

 

SES Hong Kong Day 1 – Cross-border SEO

Glen Shu

Glen Chu
Co-Founder, Digital Butter

Glen opened up by offering the advice that with content, website owners should write as if they are talking to someone in plain language. I suppose this enhances the users ability to engage with the on-site content, rather than having to refer to other sites to decode jargon.…

 

SES Hong Kong – The Inbound Marketing Cookbook

Eddie Choi
SES Advisory Board; Founding Partner, Frontiers Digital

Eddie begun his presentation by using the example of a customer using a smartphone to do research in the store. I have heard this example many times before in the guide of the ‘walk past a coffee shop, get a discount sent to your phone’ scenario, but it was a point that needed to be told to some of the audience.…

 

SES Hong Kong – Day 1

Keynote Address: Business Optimization in a Digital Age
Avinash Kaushik
Digital Marketing Evangelist, Google

SES Hong Kong

Avinash started his presentation by announcing how digital marketing is so cheap compared to traditional marketing, and how this makes it affordable for most businesses to really create an amazing experience online for their potential customers.…

 

How Bounce Rate May Affect PageRank

By factoring in bounce rate data in calculation of PageRank values, Fabien Mathieu and Mohamed Bouklit create a new and enhanced ranking algorithm.

Back PageRank

 

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