Archive for ‘Web & Technology’

SES Hong Kong Day 1 – Richard Mabey presentation

The Keyword Optimization Loop: How to choose and keep choosing the best keywords to drive traffic to your website.

Richard Mabey
CEO & Managing Director, The Egg

Richard Mabey - CEO of The Egg, Hong Kong based digital marketing agency

Richard started out with some of the basics of search; explaining the difference between transactional, informational and navigational searches.…

 

SES Hong Kong Day 1 – Cross-border SEO

Glen Shu

Glen Chu
Co-Founder, Digital Butter

Glen opened up by offering the advice that with content, website owners should write as if they are talking to someone in plain language. I suppose this enhances the users ability to engage with the on-site content, rather than having to refer to other sites to decode jargon.…

 

SES Hong Kong – The Inbound Marketing Cookbook

Eddie Choi
SES Advisory Board; Founding Partner, Frontiers Digital

Eddie begun his presentation by using the example of a customer using a smartphone to do research in the store. I have heard this example many times before in the guide of the ‘walk past a coffee shop, get a discount sent to your phone’ scenario, but it was a point that needed to be told to some of the audience.…

 

SES Hong Kong – Day 1

Keynote Address: Business Optimization in a Digital Age
Avinash Kaushik
Digital Marketing Evangelist, Google

SES Hong Kong

Avinash started his presentation by announcing how digital marketing is so cheap compared to traditional marketing, and how this makes it affordable for most businesses to really create an amazing experience online for their potential customers.…

 

How Bounce Rate May Affect PageRank

By factoring in bounce rate data in calculation of PageRank values, Fabien Mathieu and Mohamed Bouklit create a new and enhanced ranking algorithm.

Back PageRank

 

Awesome Stream Visualisation

This map shows how the stream of the XX’s new album coexist has been shared around the world. Each curve begins with a tweet, email or Facebook post and ends with the location of a new listener.

coexist

See it here: http://coexist.thexx.info/

 

Interview On Air: Capriza

Live Google Hangout: Interview with Kelly Fee from Capriza – the awesome way for anyone to create their own mobile apps.…

 

YouTube Wants Your Real Name

YouTube now wants to know your real identity, not just your nickname. In efforts to create a ‘single unified product’ Google is self-canonicalising at every possible step and this is just one of them.

While editing one of my recent videos, I was offered to used my real name instead of my YouTube nickname:

youtube-screenshot-step-1

As you can see my real identity was sourced from Google+ (which is known to reject profiles with made up names).…

 

Control the ads you see with ‘Mute this Ad’

Google have recently announced that they are introducing a ‘mute this ad’ button for ads on their Google Display Network.

How To Mute

The ‘mute this ad’ button will be in the form of a small [x], which will appear beside display ads. …

 

Curiosity landing on the Red Planet

The Mars Science Laboratory – The NASA rover Curiosity will land down on Mars on Monday, August 6, 2012, as estimated today at 3:31am AEST. This mission, lasting one Martian-year (98 Earth weeks),  is of both scientific and human significance.  …

 

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