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Archive For: Web & Technology

Guerrilla SEO: BitTorrent

Guerilla SEO Cat

Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. Wikipedia
TL;DR
  1. Download BitTorrent
  2. Something, Something.

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Conversations With Google

conversations with google

This article is also available in PDF format and as a Torrent

Google is undoubtedly the world’s most sophisticated search engine today, yet it’s nowhere near the true information companion we seek. This article explores the future of human-computer interaction and proposes how search engines will learn and interact with their users in the future.…

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Baraza

While looking for unusual Google URLs I found a curious little Google project which has, until now, failed to grab my attention. Essentially Baraza is a knowledge market packed in a Q&A community, driven by a point system.

“Baraza is a free service that enable users to get their questions answered by the community.

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Switch Off Impressions in Google Webmaster Tools

How do you switch off impression data in Google Webmaster Tools traffic graph? You can’t. And it’s annoying.

When I go to GWT I like to check my traffic data by going to “Search Queries” section. What I typically see is a flat clicks graph as impressions data always outperforms the clicks.…

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The Hidden Value of Custom Video Images on YouTube

Our observations indicate that Google might be utilising their image recognition technology from search to find related videos on YouTube. In a number of follow-up test cases we found strong correlation between the two, but only with fresh videos or those who don’t appear to be well-optimised (title, tags, description and other elements).…

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SES Hong Kong Day 1 – Mike Grehan

Link building tools and tactics.

Mike Grehan
Global VP Content, Incisive Media

Author of Search Engine Marketing Book: The essential best practice guide

Mike opened his expert talk on link building with a little walk down memory lane, using an anecdote about Alta Vista and how easy it was to manipulate rankings in the good old days by keyword stuffing.…

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SES Hong Kong Day 1 – Richard Mabey presentation

The Keyword Optimization Loop: How to choose and keep choosing the best keywords to drive traffic to your website.

Richard Mabey
CEO & Managing Director, The Egg

Richard Mabey - CEO of The Egg, Hong Kong based digital marketing agency

Richard started out with some of the basics of search; explaining the difference between transactional, informational and navigational searches.…

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SES Hong Kong Day 1 – Cross-border SEO

Glen Shu

Glen Chu
Co-Founder, Digital Butter

Glen opened up by offering the advice that with content, website owners should write as if they are talking to someone in plain language. I suppose this enhances the users ability to engage with the on-site content, rather than having to refer to other sites to decode jargon.…

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