Archive for ‘Web & Technology’

Yandex Webmaster Tools: Another Link Data Source

Webmasters and SEOs often rely on link data from well-known third party tools such as Majestic SEO or SEOMoz but forget to dip into search engines’ own data. Google and Bing Webmaster Tools show a representative chunk of your link data.…

 

Low-Confidence Knowledge Graph Results

I haven’t seen this feature before, but it looks like Google now displays “low confidence” or borderline cases in the knowledge graph results.

I tested this on a person search (“Mike Hudson“). What comes up is “See results about” with a generic image and no actual face:

Mike Hudson Knowledge Graph

When you roll over with a mouse, it changes the style and encourages a click.…

 

Guerrilla SEO: BitTorrent

Guerilla SEO Cat

TL;DR

  1. Download BitTorrent
  2. Something, Something.
  3. Profits!

Part I: Download BitTorrent

Marketing professionals and SEOs, tend to hop on their rails and churn tasks on autopilot. Although this saves time and energy, it also makes you grey. You want to be purple.…

 

Conversations With Google

conversations with google

Google is undoubtedly the world’s most sophisticated search engine today, yet it’s nowhere near the true information companion we seek. This article explores the future of human-computer interaction and proposes how search engines will learn and interact with their users in the future.…

 

Baraza

While looking for unusual Google URLs I found a curious little Google project which has, until now, failed to grab my attention. Essentially Baraza is a knowledge market packed in a Q&A community, driven by a point system.

“Baraza is a free service that enable users to get their questions answered by the community.

 

Experiment With Tabbed Content

 

Switch Off Impressions in Google Webmaster Tools

How do you switch off impression data in Google Webmaster Tools traffic graph? You can’t. And it’s annoying.

When I go to GWT I like to check my traffic data by going to “Search Queries” section. What I typically see is a flat clicks graph as impressions data always outperforms the clicks.…

 

Google Introduces Data Highlighter to Webmaster Tools

The last few major updates revolved around structured data or equally important parts that make Google understand our pages better and in return provide better and more detailed results. One such update is the addition of Data Highlighter to Webmaster Tools as announced on the Google’s official blog post.…

 

The Hidden Value of Custom Video Images on YouTube

Our observations indicate that Google might be utilising their image recognition technology from search to find related videos on YouTube. In a number of follow-up test cases we found strong correlation between the two, but only with fresh videos or those who don’t appear to be well-optimised (title, tags, description and other elements).…

 

SES Hong Kong Day 1 – Mike Grehan

Link building tools and tactics.

Mike Grehan
Global VP Content, Incisive Media

Author of Search Engine Marketing Book: The essential best practice guide

Mike opened his expert talk on link building with a little walk down memory lane, using an anecdote about Alta Vista and how easy it was to manipulate rankings in the good old days by keyword stuffing.…

 

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