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Archive For: Web & Technology

Call To Action Examples – How The Big Boys Do It

Call To Action Examples – How The Big Boys Do It

Prominent buttons, minimal steps and clear benefits. This is what successful websites incoporate into their call to actions.

Each of these three elements stimulate clickability, simplify the converison process and explain what the user will gain from taking …

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What Is the Value of a Facebook “Like” Anyway?

Facebook Like

With over 1 billion active users as of this year, Facebook is no doubt the social network to master for marketers. However, for most company Facebook accounts, the focus isn’t generally on the number of “likes” or “fans” earned. While

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NerdyData Search Engine and Interview

In the sea of SEO tools industry it is getting more difficult to find quality tools and distinguish them from the rubble that is being dangled before us. But from time to time a new tool emerges that we instantly …

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How to Visualise Very Large Websites

If you’re running a small-to-medium sized website, visualising website architecture isn’t difficult. What do you do if your website exceeds 100,000 or even 1,000,000 pages?

Visio, PowerMapper, SmartDraw and similar applications won’t do the trick. They produce great visualisations in …

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The Guest Post Request Zombie Apocalypse

The Guest Post Request Zombie Apocalypse

Zombie apocalypse

If I’m honest, I was guilty of some ignorance. I didn’t realise the mountains of crap that blog owners are subject to. It’s like hordes of the un-dead have somehow got access to the internet and are making their way …

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Webmaster Tools Changes Bring Schema Into Focus

Rich SnippetsThe Changes

WMT Menu

Changes to webmaster tools now bring Schema markup features heavily into focus. The menu structure (shown on the right) now contains a new category “Search Appearance” immediately below messages, putting it above other tools in WMT.

The Search …

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An Interview with Rand Fishkin

An Interview with Rand Fishkin

How can we help our clients & move forward as an industry? Whilst presenting at SMX Sydney last month, Dan had the opportunity to speak with Rand Fishkin and ask him just that. Rand also gave us a brief overview …

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