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Archive For: Web & Technology

Examining Asterisk-Modified Search Queries in Google

This is a quick study on how asterisk symbol affects Google search queries, illustrated on a search for insurance in Google Australia.

Quick Summary:

insurance: brings results with word insurance highlighted in title and description
*insurance: word insurance is highlighted with the nearest relevant phrase before it
insurance*: word insurance is highlighted with the nearest relevant phrase after it 
*insurance*: word insurance is highlighted with the nearest relevant phrases before and after it

Search Variations:

Where Google decided to bold a relevant related term instead of the main key term we searched for:

  • Insure
Search Anomalies:

Terms that were bold in results that are either not relevant or useful to users:

  • !

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Search Techniques for Reliable Results

Anyone can write a book. Whether a publisher will edit, print and distribute is a matter of expert evaluation. Some terrible titles may even pass through and find their audience, but will certainly not end up in a state library. Online is the same, anyone can write anything – and they do.…

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How is Your Company Standing on Google+?

Google+ has broken the boundaries of expectations, some may say they forced us because its Google, so you are either on the boat or it’s leaving without you, but one thing is for sure, no one expected it to grow as fast as it did and not many listened when we said get on early, it will be worth it.…

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ACTA: new threat to the internet and how you can act

We wrote earlier last week about SOPA (Stop Online Piracy Act)  and PIPA (Protect IP Act)  which have recently been dropped after massive internet protest, and now comes another global  movement that appear more dangerous. Here are some essential information and resources that you need to know about ACTA and how you can help.…

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New Design Options for Google+ Badges

We were waiting a fairly long time to have Google+ pages, there were quite a few disgruntled fellows regarding removal of brand name profiles before the implementation of pages, no one can blame them. After a while we got official badges for pages and our profiles that we could place on our sites, and they are quite good, interactive, help logged in users to place your pages or profiles in their circles directly from your website or +1 your page.…

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Simple writing productivity tools

“We shape our tools, and then our tools shape us” M. McLuhan

I believe that many of you who are professional bloggers, journalists, scientists, researchers, scholars, strive to become more productive and efficient writers.  Having in mind the fact that writing is one of my top five professional activities, I would like to share some of the simple and practical tools that I use in the writing process, and that can facilitate your productivity.…

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“Focus on the User” searches entire Social Web within Google

A group of Facebook engineers, along with engineers from Twitter and My Space, have rebuilt Google’s new personalisation feature head on by offering a bookmarklet that integrates other social networks data from Social Web into searches.

The bookmarklet is called “Focus On The User” and compares Google’s recent Search Plus Your World to those that would be, the engineers say, more relevant.…

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Wolfram Alpha

Wolfram Alpha is known as the math student’s best friend. It is a free online search engine that answers some of the toughest math questions. If a student was unable to derive a specific equation, this was the place to get it done for them.…

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