Archive for ‘Web & Technology’

The Future of Linked Data

Video Rich Snippets

Google, and other search engines, use linked data in web pages to produce rich snippets in search results. However, it is not generally understood how this detailed summary information may be used in the future. Currently, several obstacles must be overcome before the full potential of rich snippets can be realised.…

 

Google+ Style Guide

A helpful guide on how to use Google+ elements professionally and in line with Google’s branding guidelines.

Announcing your personal or brand presence on Google+ is important but Google wants webmasters to stay consistent in the way they use their brand.…

 

Marketing Google+ Through SERPs

This is a story about one strange search result and how Google markets Google+ via “Thank them” link below result snippets.

serp

Today I investigated a peculiar SERP snippet in Google (pictured above) showing the following string “http://profile.yahoo.com/WQCX2OP6R3IGAZHO5MGTHAYNQQ ” from many other (more relevant) terms on the page.…

 

Safer 3rd Party Access to Google Webmaster Tools

GWT

Google has just announced a new authorisation feature for webmasters who wish to share their Google Webmaster Tools account with limited administrative privileges.

Often webmasters feel hesitant when giving access to their SEO company in fear they may change things without their knowledge.…

 

Google Webmaster Help Forum Moves to Google Products Platform

new-forum

Susan Moskwa from Google announced a move of Google Webmaster Help forum to their new Product Platform.

Google Products Platform is promising better user experience and easier discussion. Marking the best answer (which Google considers one of the top priority features) will be available on the new platform.…

 

Google Analytics Update

Google Analytics Update - Feb 2012

Google has rolled out a update to Analytics, tackling interface speed and design. You can read more about it at http://analytics.blogspot.com.au/2012/02/making-google-analytics-even-speedier.html

 

Australia Ranks First in Better Life Index

According to OECD’s better life index Australia is the #1 place to live if all factors were treated with equal importance. The criteria includes: housing, income, jobs, community, education, environment, governance, health, life satisfaction, safety and work-life balance.

better-life-index-oecd

Change one of more parameters though and the order shifts in favor of another country.…

 

Comedy Slam: How can machines tell if something is funny?

Ever wondered if Google can tell if content is funny or not? Sanketh Shetty writes about YouTube’s attempt to gauge comedy levels of video content by observing its content and comments. In summary, it’s a combination of crowd-sourced algorithm feeding (75,000 users and 700,000 votes), material recognition and comment analysis.…

 

Open access celebrating the tenth anniversary

An open access initiative is celebrating ten years of its activities and existence. The Open Access philosophy was firmly articulated in 2002, when the Budapest Open Access Initiative was introduced. It quickly took root in the scientific and medical communities because it offered an alternative route to research literature that was frequently closed off behind costly subscription barriers.…

 

Related People: Are you relevant enough?

Related People and Pages is one of the newest tools to hit Google. Google recently released a set of search options that Google+ users can take advantage of, and many SEO experts are currently experimenting with these features to best enhance their search engine exposure.…

 

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