Archive for ‘Web & Technology’

How Google Reviews Ads For Safety

Because of the sheer volume of Google ads that are added to the Internet hourly, Google has set a complex system into place to help monitor these ads for safety. Google uses this review system to help protect Internet users from scams, counterfeit goods, unfair or unclear billing practices and malicious downloads that could damage computers.…

 

Exact Match Query Bug in Google

Here’s an interesting glitch in Google exact match search. The bug breaks down into two parts, one directly related to the exact match search and the other to suggested search feature.

We searched for the following (in quotes): “Today we’re improving the performance of the +1 button and the” and the results seemed normal, but upon closer inspection it was clear that an exact match was missed.…

 

Discovering Fake Consumer Reviews With GSRank

Researchers are working on ways to discover fake reviews by detecting organised groups of review spammers.

Fake Review Spam Formula

Researchers at University of Illinois at Chicago and Google have just introduced a new spam-fighting metric called GSRank which is a product of behavioural observation of spammer groups.…

 

Chubby Lock Service

Chubby lock service is a distributed system meant for coarse-grained activities. Although it was initially designed for activities in Google’s distributed systems, it is currently used widely as a repository and name service for configuration information. It provides low-volume but reliable storage for loosely-coupled distributed systems made up of small machines that communicate via high-speed networks.…

 

Selective Sharing in Google+

Review of the first empirical study of Google+ platform in the context of selective sharing.

Real-World Sharing & Social Networks

Sharing information is a crucial part of human interaction and communication, however in the offline world we manage the information we disclose in a natural and effortless way.…

 

Google Announces ‘Brand Activate’ Initiative

‘Brand Activate’ is Google’s new initiative with aim to re-invent the way big companies measure and quickly act in response to their branding efforts and consumer sentiment.

Google’s move in this direction represents addition to the usual metrics based on CTR values and impressions and they hope to set new industry standard in measuring branding and advertising defectiveness.…

 

Online Branding Can be Fun

I know that big companies go through a lot of brainstorming meetings, hiring great creative people to present their brand in a new light, a better light and increase their brand awareness. Small companies and startups often don’t have the funds to do the same, but that doesn’t mean that they can’t present their brand in a great light with just the things they have, in fact, branding can be fun, it should be fun if you ask me.…

 

Google Currents Now Available Worldwide

For the past few months, Google Currents has been in various states of testing and review while its parent company irons out the wrinkles. Only US customers have had access to its web-based and mobile service, at least until now. That all changes with the debut of Google Currents for international users, which delivers Currents to UK readers for iOS and Android.…

 

Google Plus Gets a New Design

Google Plus gets a brand new design featuring a complete layout and look & feel overhaul. The rapid design changes and releases at Google are nothing new and their new attitude towards product release is to get things out there and see what happens.…

 

Google Consumer Surveys Explained

Google recently introduced another new product called Google Consumer Surveys. The premise of this new service is to allow users to create their own consumer survey and Google will then distribute it across their publisher networks including, online news sites, video creators and app developers.…

 

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