According to Matt Cutts tweet Google has laid a massive link network hit. It just goes to show that what Matt talked about in his video recently is not to be taken lightly. If you weren’t sure when Google will start rolling up these updates, this is the last alert you will get, as they have started working on what Matt promised that we will see in the future.

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How can we help our clients & move forward as an industry? Whilst presenting at SMX Sydney last month, Dan had the opportunity to speak with Rand Fishkin and ask him just that. Rand also gave us a brief overview on SEOmoz’s new(ish) tool, Fresh Web Explorer.

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Getting Started with Content

Creating content isn’t something that comes naturally to most people. Writing a blog post for the first time can be torture and reading the results often as painful. The biggest problem for many can be knowing where to start.

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Enhance your Google+ stream by following the Google+ pages that you find interesting:

• When you visit a site connected to a Google+ page, a slider will appear on the side of the browser window. Hover over the slider to expand it and easily add the page to your circles.

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I have real-time analytics on my wall in the office and every now and then I bump into an odd case of search traffic. This time I spotted a very unusual keyword:

cache:http://dejanseo.com.au/anchor-text-proximity-experiment/

It’s impossible to search Google for the above as a regular query (unless you use quotes) and users are taken to Google’s cache of the page and not your own site.

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Why do SEOs Love Content?

If you’ve been following the industry for more than a month you’ve probably noticed the strong emphasis on content. If you’re not familiar with SEO, or have a brief understanding, this might seem a little odd.

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Content rejuvenation describes the process of further development of existing content on your website, specifically targeting pages which are already popular in search engines. The idea is to maximise the benefits to your authorship and the website you write for.

 

Today I had a look at my author stats in Google Webmaster Tools and found some ordinary pages doing surprising well in search.

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Whether you are working on your website or providing SEO services as a consultant or for an agency, one of the things we need to keep our eyes on are rankings. Rankings are usually a dead giveaway that something is wrong or good.

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Viral content, a phrase we all want to hear. When is something viral and who can help us push something to the limits to be called viral at all? We did a few test of our own in the past, few of them with success, but to completely make that success happen again we would need to understand crucial parts of the campaign itself, and seeing that there are tons of information to digest like who peaked the crowds interest, where did the accumulation come from, what were the sources that drove the mass sharing, which is beside the quality, in house marketing and other angles that we have to look at.

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Since the Interflora/Advertorial affair, webmaster community has been buzzing with discussion questioning Google’s own linking policies. SEO Book and Search Engine Land have covered this pretty well so there’s no need for me to repeat the events. Instead I’d like to point out that this is not the first nor the last time this is happening.

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