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Here’s Why Nobody Reads Your Content

Here’s Why Nobody Reads Your Content

Our research shows that only one in five people read web content word for word. Majority scan, skip and only read key items of interest.

We asked the group that doesn’t read full content for their reasons and this is …

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How Content Can Increase Rankings Without Links

How Content Can Increase Rankings Without Links

Content could increase rankings, even without links.

Personalisation affects rankings, and there is strong evidence that click through rate does too. Content can play a role in influencing both of these, and yet there is still a fixation on links.

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Conversations With Google: Media Index

Voice Index

Who remembers audio cassettes? To find your favourite song you had to wind the tape while guessing when to stop. Today we can random access our media but there just isn’t a way to know the exact point of interest …

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What is Google Knowledge Vault?

What is Google Knowledge Vault?

Knowledge Vault is a probabilistic knowledge base developed by Google.

Based on machine learning, Knowledge Vault is not only capable of extracting data from multiple sources (text, tabular data, page structure, human annotations) but it also infers facts and relationships …

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How Gender is Distributed Online

We would like to think the Internet is a utopia of fairness and opportunity but the reality is, some members of society miss out more than others.

A surprising statistic has been revealed recently – there are 200 million fewer …

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How Mobile Influences Our Habits Online

How Mobile Influences Our Habits Online

The true value of what mobile technology has offered consumers and marketers has perhaps not been recognised until recently. For the first time ever, there are more than one billion smartphones currently on the market. Don’t underestimate what this figure …

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