Archive for ‘Web & Technology’

Google Mobile Friendly Test Bookmarklet

Mobile now a ranking factor

 Mobile Friendly Bookmarklet Screenshot

As everyone is no doubt already aware, having a mobile friendly website is now officially a ranking factor for searches from mobile devices. We already espouse the benefits of having a mobile friendly site to our clients (though at the moment we’re guilty of a little hypocrisy – work in progress).…

 

Conversations With Google: Media Index

Voice Index

Who remembers audio cassettes? To find your favourite song you had to wind the tape while guessing when to stop. Today we can random access our media but there just isn’t a way to know the exact point of interest unless we annotate it manually.…

 

Big Brand Digital – Wotif’s Michael Betteridge

Wotifia

Our last Big Brand Digital interview left us with a hunger for more. In our second in the series, we speak to Michael Betteridge, who gives us the low down on the inner workings at Wotif and the decision making process for their latest campaign, Wotifia.…

 

What is Google Knowledge Vault?

Knowledge Vault is a probabilistic knowledge base developed by Google.

Based on machine learning, Knowledge Vault is not only capable of extracting data from multiple sources (text, tabular data, page structure, human annotations) but it also infers facts and relationships based on all data available.…

 

Big Brand Digital – Air Asia’s Stuart Myerscough

stuartMyerscough

Getting to know you!

We’re a curious bunch here at Dejan SEO. We wanted to know more about the experiences of the brains at the helm of digital marketing in some of Australia’s biggest brands; so we asked them.

Whilst we get to work with big brands on a daily basis, there’s rarely the time to stop and ask about their personal experiences in the job.…

 

How Gender is Distributed Online

We would like to think the Internet is a utopia of fairness and opportunity but the reality is, some members of society miss out more than others.

A surprising statistic has been revealed recently – there are 200 million fewer women online globally.…

 

How Mobile Influences Our Habits Online

The true value of what mobile technology has offered consumers and marketers has perhaps not been recognised until recently. For the first time ever, there are more than one billion smartphones currently on the market. Don’t underestimate what this figure means – the rise of mobile technology has doubled our time spent online in the last few years.…

 

A Comprehensive Study of Content and Brand Visibility on Google+

Understanding Google+

Google has been aggressively attempting to diversify away from search. Over the years they’ve come up with a number of promising products in a sea of failed experiments. When Larry Page took charge of Google’s direction once again, we witnessed a sudden shut down of unviable products. …

 

ECommerce Expo Melbourne 2014

I recently had the privilege of speaking at the Melbourne E-Commerce Expo. If you were lucky enough to be there, or if you just want to have chat, feel free to reach out on Google Plus to ask Dejan SEO or Myself a question.…

 

WordPress Hangout: Advanced Level

So you think you know WordPress? Test your knowledge in an advanced session loaded with tips, examples and actionable advice. Your host Dan Petrovic brings you Australia’s top WordPress developer Bronson Quick from Sennza Web Design. This is a live event.

 

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