Archive for ‘Social’

Google+ Statistics

Since Google+ doesn’t have its own analytics dashboard I’ve been trying to employ various hacks to get to the data I need. Today I’ll share another one that’s dead-simple to implement but only works for user profiles, not Google+ pages.

Navigate over to Author Stats in Google Webmaster Tools, set your filter preferences and look for Google+ URLs.…

 

Measuring Post Impressions in Google+

Google Plus Impressions

One thing I always wondered about in terms of Google+ statistics and engagement is the ratio of post impressions and clicks. In Google Webmaster Tools we can see how many people have seen our pages in SERPs and how many have clicked through, together with CTRs and average ranking position.…

 

The importance of the PR agency in online marketing

PR for Online MarketingRecently I met with some of the team at Red PR and we got talking as to the importance of Public Relations in the field of Online Marketing.  ‘Joining the dots’ between the online marketing space and the real world is something they are embracing in creating solutions for each of their clients. …

 

A (not so) subtle ad for ads on Google+

In January this year we spotted signs of first (though internal) advertising material on Google+. Today we saw a rather prominent call to action in Google’s new “Dashboard” feature on Google+.

Dashboard Adwords CTA

The dashboard itself doesn’t really offer that much and it seems to replace the “Home” option for individual users.…

 

Discover Google+ pages while you browse the web

Google+ notification

Enhance your Google+ stream by following the Google+ pages that you find interesting:

  • When you visit a site connected to a Google+ page, a slider will appear on the side of the browser window. Hover over the slider to expand it and easily add the page to your circles.
 

Google Doesn’t Index Selectively Shared Posts

Excluded Circle

As you can guess from the title, our main discovery (or I should say confirmation) is that Google+ posts you share with limited circles will not be indexed and will not return in Google’s non-personalised search results.

So, if you share a post with two other people, the three of you will be able to see that post in Google’s personalised search (SPYW).…

 

What is Google+ up to now?

I have a hunch about Google+ and its impact on Google’s link graph and the search algorithm in 2013. At this point I struggle for solid evidence but have set up a few antennas and observing any new developments.

That said, I have observed a few subtle adjustments to sharpen up the architecture of Google+, mainly through use of rel=”nofollow”.…

 

How Users Interact With Google+ Communities

We’re currently running a quick survey on how people use and interact with Google+ communities. If you haven’t done the survey yet please jump here and fill it out, it’s only five multiple choice questions and should take you about a minute.…

 

Google+ Community Survey

Google+

 

Baraza

While looking for unusual Google URLs I found a curious little Google project which has, until now, failed to grab my attention. Essentially Baraza is a knowledge market packed in a Q&A community, driven by a point system.

“Baraza is a free service that enable users to get their questions answered by the community.

 

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