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Archive For: Social

What Is the Value of a Facebook “Like” Anyway?

Facebook Like

With over 1 billion active users as of this year, Facebook is no doubt the social network to master for marketers. However, for most company Facebook accounts, the focus isn’t generally on the number of “likes” or “fans” earned. While a Facebook “like” shows engagement, it’s the great content and the advertising opportunities that typically take the top spot on the priority list.

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Google+ Statistics

Since Google+ doesn’t have its own analytics dashboard I’ve been trying to employ various hacks to get to the data I need. Today I’ll share another one that’s dead-simple to implement but only works for user profiles, not Google+ pages.

Navigate over to Author Stats in Google Webmaster Tools, set your filter preferences and look for Google+ URLs.…

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Measuring Post Impressions in Google+

Google Plus Impressions

One thing I always wondered about in terms of Google+ statistics and engagement is the ratio of post impressions and clicks. In Google Webmaster Tools we can see how many people have seen our pages in SERPs and how many have clicked through, together with CTRs and average ranking position.…

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Google Doesn’t Index Selectively Shared Posts

Excluded Circle

As you can guess from the title, our main discovery (or I should say confirmation) is that Google+ posts you share with limited circles will not be indexed and will not return in Google’s non-personalised search results.

So, if you share a post with two other people, the three of you will be able to see that post in Google’s personalised search (SPYW).…

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What is Google+ up to now?

I have a hunch about Google+ and its impact on Google’s link graph and the search algorithm in 2013. At this point I struggle for solid evidence but have set up a few antennas and observing any new developments.

That said, I have observed a few subtle adjustments to sharpen up the architecture of Google+, mainly through use of rel=”nofollow”.…

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