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How Gender is Distributed Online

We would like to think the Internet is a utopia of fairness and opportunity but the reality is, some members of society miss out more than others.

A surprising statistic has been revealed recently – there are 200 million fewer …

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Content Visibility Tactic: Tweet Piggyback

Embedding tweets within content can add greater context to our stories and connect our readers with people and brands of interest. There is a hidden benefit, though, and it’s the way Twitter handles related content.

By embedding a tweet into …

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Why Red Bull Has Two Verified Google+ Pages

Google+ wants real identities for both humans and organisations. There can be only one!

That said, look what happens when you search for “Red Bull” in Google Plus:

Red Bull Search

We’re seeing two official Red Bull pages, both verified. So which one …

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Everything you type is recorded. Even if you don’t post.


We collected data from 3.9 million users over 17 days and associate self-censorship behavior with features describing users, their social graph, and the interactions between them. Our results indicate that 71% of users exhibited some level of last-minute self-censorship…

The …

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