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Archive For: Social

Experiment: Brand Visibility on Google+

Earlier this year I published a comprehensive study of content and brand visibility on Google+ and one of the most intriguing concepts outlined in the study was the notion that Google+ represents a form of a display network. “Discovery Paths for Brands and Content” was going to be my sequel, but I decided to test out a few of my ideas in an experiment before I speculate any further.…

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Google+ Pushes “Promoted Posts”

While not a new feature, +Post ads have only made a subtle appearance until now. It looks like somebody at Google decided to give the little used feature a little boost. Some webmasters are reporting a new prompt popping up with the following message:

ad

Reach more people with your Google+ content

Turn this post into a display ad that runs across the web by clicking on the drop down menu.

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Content Visibility Tactic: Tweet Piggyback

Embedding tweets within content can add greater context to our stories and connect our readers with people and brands of interest. There is a hidden benefit, though, and it’s the way Twitter handles related content.

By embedding a tweet into your page you automatically apply for the “Related headlines” section and may qualify if you meet Twitter’s relevance and quality criteria.…

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WordPress Plugin for Google+ Interactive Posts

Google+ interactive posts

This plugin streamlines interactive post implementation on WordPress websites.

Download Link

Note: This plugin is in alpha version. Please report any bugs and usability issues in the comments below.

About Interactive Posts

Interactive posts on Google+ are similar to basic shared posts with an added call-to-action button, functionality and additional page interaction statistics in Google+ page dashboard. …

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Everything you type is recorded. Even if you don’t post.

Delete

We collected data from 3.9 million users over 17 days and associate self-censorship behavior with features describing users, their social graph, and the interactions between them. Our results indicate that 71% of users exhibited some level of last-minute self-censorship…

The above is an excerpt from a paper titled “Self Censorship on Facebook” written by Sauvik Das from Carnegie Mellon University and Adam Kramer from Facebook.…

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