Archive for ‘Social’

A Comprehensive Study of Content and Brand Visibility on Google+

Understanding Google+

Google has been aggressively attempting to diversify away from search. Over the years they’ve come up with a number of promising products in a sea of failed experiments. When Larry Page took charge of Google’s direction once again, we witnessed a sudden shut down of unviable products. …

 

Google+ Case Study: Why did my lunch go viral?

ripplesA photo of my lunch went viral on Google+ over the weekend with 28,616 views, 312 +1′s and 54 comments and I had no idea why. The level of engagement on the post goes well beyond the norm of somebody with only 16,000 followers.…

 

Why Red Bull Has Two Verified Google+ Pages

Google+ wants real identities for both humans and organisations. There can be only one!

That said, look what happens when you search for “Red Bull” in Google Plus:

Red Bull Search

We’re seeing two official Red Bull pages, both verified. So which one is real?…

 

Facebook Will Undergo a “Rapid Decline”, Researchers Say

R.I.P. Facebook

It’s a known fact that young users no longer hang out on Facebook as much as they used to, but now there’s some scientific proof to it. A paper by John Cannarella and Joshua A. Spechler of the Princeton University titled “Epidemiological modeling of online social network dynamics” predicts grim future for the social media giant saying: “Extrapolating the best fit model into the future suggests that Facebook will undergo a rapid decline in the coming years, losing 80% of its peak user base between 2015 and 2017.”

The following graph shows search query data for “Facebook” compared to “MySpace” (Source: Google Trends)

 Facebook Graph

Cannarella and Spechler used this data to make prediction of the trend of “Facebook” search query using best fit irSIR model and found a likely range when and how rapidly the decline is likely to happen.…

 

WordPress Plugin for Google+ Interactive Posts

Google+ interactive posts

This plugin streamlines interactive post implementation on WordPress websites.

Download Link

Note: This plugin is in alpha version. Please report any bugs and usability issues in the comments below.

About Interactive Posts

Interactive posts on Google+ are similar to basic shared posts with an added call-to-action button, functionality and additional page interaction statistics in Google+ page dashboard. …

 

Everything you type is recorded. Even if you don’t post.

Delete

We collected data from 3.9 million users over 17 days and associate self-censorship behavior with features describing users, their social graph, and the interactions between them. Our results indicate that 71% of users exhibited some level of last-minute self-censorship…

The above is an excerpt from a paper titled “Self Censorship on Facebook” written by Sauvik Das from Carnegie Mellon University and Adam Kramer from Facebook.…

 

What Is the Value of a Facebook “Like” Anyway?

Facebook Like

With over 1 billion active users as of this year, Facebook is no doubt the social network to master for marketers. However, for most company Facebook accounts, the focus isn’t generally on the number of “likes” or “fans” earned. While a Facebook “like” shows engagement, it’s the great content and the advertising opportunities that typically take the top spot on the priority list.

 

Google+ Statistics

Since Google+ doesn’t have its own analytics dashboard I’ve been trying to employ various hacks to get to the data I need. Today I’ll share another one that’s dead-simple to implement but only works for user profiles, not Google+ pages.

Navigate over to Author Stats in Google Webmaster Tools, set your filter preferences and look for Google+ URLs.…

 

Measuring Post Impressions in Google+

Google Plus Impressions

One thing I always wondered about in terms of Google+ statistics and engagement is the ratio of post impressions and clicks. In Google Webmaster Tools we can see how many people have seen our pages in SERPs and how many have clicked through, together with CTRs and average ranking position.…

 

The importance of the PR agency in online marketing

PR for Online MarketingRecently I met with some of the team at Red PR and we got talking as to the importance of Public Relations in the field of Online Marketing.  ’Joining the dots’ between the online marketing space and the real world is something they are embracing in creating solutions for each of their clients. …

 

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