“Big traffic change for top URL” is a new message sent out from Google Webmaster Tools and it can alert webmasters of both positive and negative trends on their top pages.

The message comes in two formats:

• “Search results clicks for http://domain.tld/ have increased significantly.

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Barry Schwartz spotted a discussion on Google Webmaster Help forums revealing a letter sent to a webmaster when Panda wasn’t quite sure if it should hit or not. The case gives valuable insight into a borderline case past which we may be stretching our luck.

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The official Google search blog announced a record number of changes in February 2012. One of them is the way they interpret links after dropping one link-based signal which was used for years.

Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page.

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Google Webmaster Tools team updates the search queries overview by giving webmasters basic view in addition to full view which includes change values.

Basic overview hides change values and focuses on impressions, clicks, CTR and average position only.

‘With change’ overview reveals change values for impressions, clicks, CTR and average position.

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Google Webmaster Tools fails to report on +1′s for two days in February. Will we ever get the data or is it gone forever?

Go to Webmaster Tools, select your domain and navigate to +1 Metrics. Select “Audience” and set the date range to as wide range as possible on both ends.

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As observed by our team and reported by several other reliable sources [1], February brought another fresh update of the toolbar PageRank values for websites.

The most recent article included in the update was published on 1st of February 2012 so we conclude that the PageRank update managed to catch indexed pages as fresh as one week old, which is better than average.

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