Archive for ‘SEO News & Updates’

Structured Data Testing Tool Available in GWT

Google once again made it easier for webmasters to make sure that their rich snippets are up to standards by improving the rich snippet testing tool into structured data testing tool.

Google Structured Data Testing Tool

New post was published at GWT blog to announce the release of this new shiny improvement that brings the following to the table:

-          Better display of rich snippet in the testing tool, made to resemble how we see them in search results

-          More languages added

-          New visual design

You can have some fun with the testing tool, trying out rich snippets before you place them on your site or you can try out different examples gives in the structured data tool as previews.…

 

Meta Tags are Back, But Only For News Sites

Meta Keywords for News Sites

Google rolls out Panda, Penguin and a bunch of other updates to get us away from spam, well we stopped using keyword meta tags a few years back, but guess what, meta tags are back, but as it seems, only for news sites.…

 

New Filtering and Custom Variable Options for eCommerce sites

Goggle Analytics New Filtering

Google Analytics brought on a new update to their tracking code, this one will improve the filtering and custom variables for ecommerce sites. The change is intended to help ecommerce webmasters to: “better filter, segment and categorize the revenue generating portion of your traffic.”

Other changes that come with this update include expanded filters that support page title, hostname, request URL & internal search term.…

 

Google Knowledge Carousel

A new Google Knowledge Graph feature was discovered today by Gyi Tsakalakis. In the source code it’s marked up only as “KL” but Googlers refer to it as the Knowledge Carousel.

What was the original name? If I could take a guess it would be something like:

  • Knowledge Link
  • Knowledge Lane
  • Knowledge List

Here’s how it looks like for Jamie Oliver “TV” triggered search:

Knowledge Links

 

Google+ Custom URL: Here’s what happens

Here’s what happens when Google+ offers you a vanity URL. Dejan SEO page was offered a custom URL so we took some screenshots. First, you will notice a dark gray bar saying “Your page is preapproved for the custom URL: google.com/+PageName [Claim URL] Learn More”. 

 

Dan Petrovic Gets a Vanity URL on Google+

I heard that Google was starting to issue vanity URLs to selected few active and verified accounts so I decided to hack my own together, ahead of time.

SERP Injection Test

OK, so it’s not very useful as it doesn’t lead anywhere, but it was an interesting experiment.…

 

Bing Improves Webmaster Tools with Changes to Site Activities Widget

Bing made a new move to improvem the data provided to webmasters through Bing Webmaster tools. The new change affected the activities widget found in the Bing WT dashboard.

bing webmaster tools site trending

Vincent Wehren wrote in the announcement post:

“For the metrics Clicks from search, Appeared in search, Pages crawled, and Crawl errors we will now show you the percent change for the selected date range (as selected in the date selector near the top of the dashboard) compared to the prior date range of the same length. 

 

Google Webmaster Tools Now Offer Search Queries Alerts

With a few new updates to Google Webmaster Tools, Google team decided to add one more, one that compliments the recent addition of crawl errors alerts [1].

search queries alerts

GWT now offers alerts for search queries [2].  Javier Tordable of Google wrote:

“The Search Queries feature in Webmaster Tools shows, among other things, impressions and clicks for your top pages over time.

 

Google Algorithm Updates: June & July 2012 [Organised List]

Google’s massive list of June and July updates: Trimmed, merged and organised into five main areas: quality, query understanding, images, snippets and other.

Google Update

Page Quality:

  1. Several boosts and tweaks for high-quality content from trusted sources.
  2. Several Panda tweaks including algorithm and a fresh data feed.
 

Google Search Engine Algorithm Update – New Signal

Amit Singhal posted a new update on the Google’s Inside Search Blog relating to a new update to their search algorithm that is going to start next week.

Google Update

The new signal that will be enlisted into over 200 existing signals is the number of valid copyright removal notices that Google receives for any website out there.…

 

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