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Archive For: SEO News & Updates

Rich Snippet Guidelines Published

As with everything Google does, sooner or later they release a guide or guidelines for the right way of doing things. This time they released the guidelines for something that was long overdue, rich snippets.

rich snippets

The new post published on GWT blog presents the idea of rich snippet guidelines with some short examples.…

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Structured Data Testing Tool Available in GWT

Google once again made it easier for webmasters to make sure that their rich snippets are up to standards by improving the rich snippet testing tool into structured data testing tool.

Google Structured Data Testing Tool

New post was published at GWT blog to announce the release of this new shiny improvement that brings the following to the table:

-          Better display of rich snippet in the testing tool, made to resemble how we see them in search results

-          More languages added

-          New visual design

You can have some fun with the testing tool, trying out rich snippets before you place them on your site or you can try out different examples gives in the structured data tool as previews.…

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New Filtering and Custom Variable Options for eCommerce sites

Goggle Analytics New Filtering

Google Analytics brought on a new update to their tracking code, this one will improve the filtering and custom variables for ecommerce sites. The change is intended to help ecommerce webmasters to: “better filter, segment and categorize the revenue generating portion of your traffic.”

Other changes that come with this update include expanded filters that support page title, hostname, request URL & internal search term.…

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Bing Improves Webmaster Tools with Changes to Site Activities Widget

Bing made a new move to improvem the data provided to webmasters through Bing Webmaster tools. The new change affected the activities widget found in the Bing WT dashboard.

bing webmaster tools site trending

Vincent Wehren wrote in the announcement post:

“For the metrics Clicks from search, Appeared in search, Pages crawled, and Crawl errors we will now show you the percent change for the selected date range (as selected in the date selector near the top of the dashboard) compared to the prior date range of the same length. 

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Google Webmaster Tools Now Offer Search Queries Alerts

With a few new updates to Google Webmaster Tools, Google team decided to add one more, one that compliments the recent addition of crawl errors alerts [1].

search queries alerts

GWT now offers alerts for search queries [2].  Javier Tordable of Google wrote:

“The Search Queries feature in Webmaster Tools shows, among other things, impressions and clicks for your top pages over time.

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