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Archive For: SEO News & Updates

We all Knew, but Now It’s Official, Google Toolbar Influences Rankings

When speaking of Google in the SEO world we are quite used to figuring things out on our own. We have our suspicions, and some of them eventually turn out to be right, that was the case with Google Toolbar. For the past two years we were certain that Google Toolbar gathers data that has some influence on the SERP, some may know it for a fact, but it is only now after Google’s accusation of Bing stealing their result that Amit Singhal said that they use Google Toolbar to gather data which in certain ways has an influence on the SERP.…

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Impact of Google’s Action Against Content Farms on Adsense

In this post we will go over a great question asked by Brian Provost on Focus and it goes like this:

“How Does Google Address “Content Farms” Without Crippling Their Adsense Revenues”
They incentivized this whole mess.

“I think that the tagging and semantics are great as long as the computers are doing tagging and semantics.”
In this video (14th minute) Sergey Bring talks about AdSense as an enabling feature and a way to help people who publish great content to secure a steady income stream in order to maintain the cost of hosting and domain registration.…

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Google PageRank Update: January 2011

Google’s famous algorithmic metric – PageRank has finally updated. Our team has noticed sporadic updates in January following with a more broad burst around the 20th of January. Google decides to push out the Toolbar PageRank values to public after a long waiting period.…

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Queensland Flood Information Search Now Easier Thanks to Google

In this post Switched on Media report about a new feature which has popped out for Google searches related to flood. After a bit of investigation we realised that the extent of keywords which trigger the extra info are quite broad and even target generic terms like flood if you are searching within Australia which is a very nice use of geo-targeting feature by Google.…

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Measuring Size of Google’s Index

variations-in-google-index-size

According to our observations Google has recently removed as much as 360 million pages from its index.

Days monitored: 35

Start Date: 18/11/10

End Date: 22/12/10

Maximum Pages in Index: 25,630,000,000

Minimum Pages in Index: 25,270,000,000

Major Difference: 360,000,000 pages…

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Google Adds Social Sitelinks to Some Search Results

In their ongoing effort to make their search engine’s results more relevant to social media users, Google has announced that they have now begun to add some direct social sitelinks to search results when it is appropriate. This new feature allows users who are moderately to heavily active on the major social media services to have much simpler access to the information that they are looking for the most by taking every user’s unique social circle into consideration when they using Google.…

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Google Gives Birth to Snippet Quadruplets

Google has updated the search result page for branded searches and now shows “quadruplet” listings. First snippet is of a regular size with the addition of shortcuts and more results link, while the other three have a compact description. Since we made our homepage snippet nice and short our quadruplet listings look quite consistent.…

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