Archive for ‘SEO News & Updates’

SERPS

August 9th Update: As reported by @alexasigno, Google has just introduced a new SERP layout for branded terms which looks like this:

Sony Serps

More compact version is available for some Australian domains such as Flight Centre:

Flight Centre SERPS

SERPs (Search engine result pages) are a familiar sight to all internet users, but their presentation is starting to transform more rapidly than ever.…

 

Google Social Search Comes to Australia

Social Search from Google is here, in response to Bing’s high level integration of Facebook data. Social Search gives precedence in search results to people that you know in real life and online, based on your friend lists on Google social media sites.…

 

Instant Previews in Google Webmaster Tools

Google Webmaster Tools has introduced a new experimental (Google Labs) feature in their interface. Webmasters can now check out their SERP previews and understand how their pages will be seen with confidence. The tool not only gives visual overview but also points out any any elements of the page Google had troubles with (css, js, images, flash…etc).…

 

Impact of Rankings on SERP CTR

There has been very little original research in the area of position-based clickthrough rates (CTR) in search engine result pages (SERP) and most SEO companies still quote outdated information (http://www.seoresearcher.com/distribution-of-clicks-on-googles-serps-and-eye-tracking-analysis.htm) which may not even be relevant anymore. …

 

Google Instant Ads Preview Goes Live

Last few months have definitely shown us that Google is not kidding around and that are still far from stopping with improvements and changes. We have seen more search engine updates in the last year than in the 10 years before that.…

 

Hotspot Meets Google Places Meets SERP Personalisation

We all know that Google is going way personal on few things; well that is how SERP is looking nowadays, up close and personal. Google is trying to enhance user experience by bringing personalization more and more into their search results, and that is set for everything including Google places and their last years product, Hotspot.…

 

Attack of the Panda – Ecommerce Websites Drop in SERP

After the first Panda wave that swept across article directories and other content farms we knew that it’s not going to end there. Any website with massive amount of pages and content, especially the ones with duplicate content, like ecommerce websites, would be hurt eventually.…

 

Twitter Taking Over Realtime Search in SERP

With the emphasis on social media over the past few years we all started searching for news using mostly social media like Twitter or Facebook. Yes, Google is still number one search engine with no signs that it is going to change, but lately there have been a few changes that may have gone under the radar but should not go any further unnoticed.…

 

Google Farmer Update – Is There a Cause for Alarm?

Recently, Google made some changes to its search algorithm, and these changes are now collectively known as the “farmer update” by those in the industry. This update gained its nickname since it seems to have been a case of Google targeting a lot of the popular content farms that have sprung up over the past few years.…

 

Google’s Latest Tweak to Algorithm Puts Content Quality First

Google recently announced in its blog the rollout of major changes in its search engine algorithm. While details of the algorithm update are kept secret due to its proprietary nature, the new changes are expected to impact nearly 12% of all Google queries.…

 

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