The web is changing and webmasters have to change with it. That’s why Google Analytics has recently unveiled several features that promise to give webmasters a new generation of tools and information. These will allow for more involved customization both for conventional and mobile traffic.

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Google Incorporated is always developing additions to their online platform in order to enhance the Web experience for its users. With the update of Google Toolbar to version 6.4, Web surfers will be able to share their favorite websites instantly without cutting and pasting links into an e-mail.

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Dejan SEO, 14 January 2010 As of today, we’re starting to notice little favicon.ico next to both verified and unverified domains in Google Webmasters Tools. This not only looks pretty but also makes it easy to visually jump to the right website.

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Summary

Google Webmaster Tools has introduced a lovely new set of features that shows webmasters a bit more about how users interact with their site:

• Select by type of search
• Filter countries
• Select date range
• Lovely visual graph showing traffic values and clickthrough comparison
• Sortable table showing impressions, clickthroughs and percentages

This feature can be excellent indiscovery of new target phrases.

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Google has updated the look and feel of Google’s webmasters tools with what seems more of a cosmetic and structural change than addition of much new functionality.

Webmasters Tools New Functional Features:

• Extra search terms displaying for each site.
• Message forwarding to email.

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Google has just updated PageRank – one of over two hundred factors taken into account when deciding how a website should be ranked. Typically Google rolls out about four updates per year but this information is more of a historic snapshot of a site’s PageRank than a real-time value.

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According to Matt Cutts, Google now has a more detailed referrer string than what it used to. A few months ago it would simply link to website’s URL directly. Now if you click on a link in any of Google’s result pages you will notice the link leads to something that looks like: http://www.google.com/url?sa=t&source=web&ct=res&cd=1&url=http% 3A%2F%2Fwww.dejan.com.au %2F&ei=xxx&usg=xxx

Note: cd=1 means that the user has clicked on www.dejan.com.au while this website was on the position 1 in the search results.

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