There has been very little original research in the area of position-based clickthrough rates (CTR) in search engine result pages (SERP) and most SEO companies still quote outdated information (http://www.seoresearcher.com/distribution-of-clicks-on-googles-serps-and-eye-tracking-analysis.htm) which may not even be relevant anymore.
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Last few months have definitely shown us that Google is not kidding around and that are still far from stopping with improvements and changes. We have seen more search engine updates in the last year than in the 10 years before that.
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We all know that Google is going way personal on few things; well that is how SERP is looking nowadays, up close and personal. Google is trying to enhance user experience by bringing personalization more and more into their search results, and that is set for everything including Google places and their last years product, Hotspot.
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After the first Panda wave that swept across article directories and other content farms we knew that it’s not going to end there. Any website with massive amount of pages and content, especially the ones with duplicate content, like ecommerce websites, would be hurt eventually.
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With the emphasis on social media over the past few years we all started searching for news using mostly social media like Twitter or Facebook. Yes, Google is still number one search engine with no signs that it is going to change, but lately there have been a few changes that may have gone under the radar but should not go any further unnoticed.
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Recently, Google made some changes to its search algorithm, and these changes are now collectively known as the “farmer update” by those in the industry. This update gained its nickname since it seems to have been a case of Google targeting a lot of the popular content farms that have sprung up over the past few years.
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Google recently announced in its blog the rollout of major changes in its search engine algorithm. While details of the algorithm update are kept secret due to its proprietary nature, the new changes are expected to impact nearly 12% of all Google queries.
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In this post we will go over a great question asked by Brian Provost on Focus and it goes like this:
“How Does Google Address “Content Farms” Without Crippling Their Adsense Revenues”
They incentivized this whole mess.
In this video (14th minute) Sergey Bring talks about AdSense as an enabling feature and a way to help people who publish great content to secure a steady income stream in order to maintain the cost of hosting and domain registration.
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Google’s famous algorithmic metric – PageRank has finally updated. Our team has noticed sporadic updates in January following with a more broad burst around the 20th of January. Google decides to push out the Toolbar PageRank values to public after a long waiting period.
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